Head of Programmatic

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the growth of Directive Consulting’s programmatic service offerings.

• Propel the strategic vision of the programmatic division.

• Create and implement detailed programmatic strategies.

• Collaborate with interdisciplinary teams to ensure programmatic initiatives align with business goals.

• Set KPIs and evaluate campaign performance.

• Offer insights and recommendations for optimization and client growth.

• Manage partnerships with programmatic vendors, partners, and platforms.

• Serve as a programmatic thought leader and disseminate industry knowledge.

• Assist in programmatic new business pitches, audits, and presentations.

• Operate remotely from a home office utilizing Zoom and Slack.

⛳️ Requirements

• Over 7 years of demonstrated experience in programmatic roles within publishers, advertising agencies, or ad tech companies.

• More than 2 years of proven experience in people management.

• Experience in driving programmatic growth for B2B/SaaS clients with budgets exceeding $50k/month.

• Strong comprehension of how programmatic, paid, and organic channels work together to exceed client KPIs.

• A successful history in programmatic media planning and developing measurement frameworks.

• Recent hands-on experience in building and optimizing campaigns within DSPs.

• Preference for familiarity with TTD, Nexxen, and DV360.

• Experience in Account-Based Marketing (ABM).

• Knowledge supporting programmatic new business pitches, including audits and presentations.

• Ability to articulate clear points of view and provide programmatic subject matter expertise.

• Excellent cross-collaboration, interpersonal, and communication skills.

• Strong analytical skills and a keen attention to detail.

• Results-driven mindset with the capability to manage multiple projects.

• Must possess current work authorization and reside permanently in Canada.

• Reliable internet access and proficiency in operating a laptop, software platforms, and office productivity tools.

🏝️ Benefits

• Eligibility for bonuses.

• Medical, dental, and vision coverage.

• Disability and life insurance for you and your family.

• 100% employer-funded plan for the employee.

• 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Gympass access.

• Unlimited PTO with a minimum of 2 weeks.

• Paid company holidays.

• Day off for your birthday.

• End of Year Recharge, with closure from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure, increasing in total amount over time.

• Annual Anniversary Trip with peers and executive leadership.