Head of Product Marketing – Non-Core Products

This is a fully remote position, open to applicants in Cyprus, +4 more countries.

📋 Description

• Develop and implement the marketing strategy for GoMining's non-core product range.

• Take charge of positioning, messaging, and value propositions for offerings such as GoMining Card, Simple Earn, Travel, Rewards, and future financial services.

• Prioritize product launches, growth initiatives, and marketing investments across the product portfolio.

• Identify opportunities for cross-selling and upselling among the products.

• Manage the comprehensive go-to-market strategy for new products, features, pricing updates, and promotional campaigns.

• Create customer segmentation and tailored messaging for specific audiences in various markets.

• Coordinate product launches with teams across Product, Marketing, Design, Analytics, Compliance, and Operations.

• Ensure uniform customer communication across all channels.

• Manage the commercial funnel in collaboration with the Acquisition, CRM, Retention, and Product Marketing teams.

• Drive user acquisition, activation, cross-sell, retention, and overall revenue growth.

• Collaborate with Finance on pricing strategies, unit economics, and commercial planning.

• Establish KPIs and assess the performance of portfolio marketing efforts.

• Develop partnership, referral, and co-marketing initiatives.

• Work alongside strategic partners on joint campaigns and product launches.

• Discover new growth channels and partnership opportunities.

• Lead cross-functional marketing efforts across multiple teams.

• Align Performance Marketing, CRM, Brand, Content, SEO, Community, and Product Marketing towards common objectives.

• Create scalable marketing processes and execution frameworks.

• Mentor senior marketers and influence strategic decision-making.

⛳️ Requirements

• Over 7 years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership roles.

• Demonstrated expertise in marketing multiple products within a single portfolio.

• Experience in fintech, digital banking, payments, cards, wallets, lending, wealth management, or related financial products.

• Strong commercial acumen with a comprehensive understanding of funnel economics, pricing, CAC, LTV, retention, and revenue growth.

• Proven track record in leading global product launches and integrated marketing campaigns.

• Experience in building partnership, referral, or co-marketing programs.

• Ability to balance commercial growth with regulatory and compliance considerations.

• Experience in high-growth technology companies.

• Nice to have: Experience in crypto, Bitcoin, Web3, or digital assets.

• Nice to have: Experience scaling B2C financial products in multiple international markets.

• Nice to have: Experience launching products in the US, Europe, UAE, LATAM, or APAC.

• Nice to have: Experience with loyalty programs, rewards, subscription products, or investment platforms.

🏝️ Benefits

• Professional development: support for courses, conferences, and English learning (up to 100% coverage).

• Work-life balance: remote or hybrid work options with flexible hours across international teams.

• Paid time off: up to 20 vacation days + 8 company holidays + 5 personal days annually.

• Recognition initiatives: structured performance reviews and team awards.

• Team culture: retreats in international locations (for example, company accommodations in Cyprus).