Head of Product Marketing – Core

This is a fully remote position, open to applicants in Cyprus, +4 more countries.

📋 Description

• Develop and implement GoMining's comprehensive global marketing strategy.

• Create positioning, messaging, and value propositions for the entire product portfolio.

• Establish annual and quarterly marketing plans that align with business objectives.

• Identify priority markets, customer segments, and growth opportunities.

• Manage the complete go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives.

• Oversee the execution of launches in collaboration with Product, Marketing, Design, Analytics, and Operations teams.

• Maintain consistent messaging across all customer interaction points.

• Manage the commercial marketing funnel alongside Acquisition, CRM, Retention, Brand, and Product Marketing teams.

• Enhance customer acquisition cost (CAC), lifetime value (LTV), conversion rates, retention, and revenue performance.

• Collaborate with the Finance team on pricing strategy, unit economics, and commercial planning.

• Establish key performance indicators (KPIs) and assess marketing effectiveness across various channels.

• Lead and nurture an international marketing organization.

• Foster alignment among Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing towards common business goals.

• Develop scalable processes, planning, and execution frameworks.

• Mentor marketing leaders and enhance collaboration across functions.

• Manage customer segmentation, market research, and competitive positioning.

• Identify opportunities for growth across diverse regions and customer segments.

• Leverage customer insights and analytics to enhance marketing performance.

⛳️ Requirements

• Over 8 years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles.

• More than 3 years of experience leading marketing teams in a high-growth technology environment.

• Demonstrated experience in developing and executing global marketing strategies.

• Strong commercial acumen with a deep understanding of funnel economics, CAC, LTV, pricing, retention, and revenue expansion.

• Proven experience in leading product launches and integrated marketing campaigns.

• Experience managing cross-functional marketing teams.

• Excellent analytical skills with a data-driven approach to decision-making.

• Experience collaborating closely with Product, Finance, and Executive Leadership.

• Nice to have: experience in fintech, crypto, Web3, or digital financial products.

• Nice to have: experience in scaling global B2C products with millions of users.

• Nice to have: experience with marketplaces, loyalty programs, subscription products, or investment platforms.

• Nice to have: experience launching products in multiple international markets.

🏝️ Benefits

• Professional development: support for courses, conferences, and English language learning (up to 100% coverage).

• Work-life balance: remote or hybrid work options with flexible hours across international teams.

• Paid time off: up to 20 vacation days + 8 company holidays + 5 personal days annually.

• Recognition programs: structured performance evaluations and team awards.

• Team culture: retreats held in international locations (including company apartments in Cyprus).