Head of Product Marketing

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Define and spearhead the global Product Marketing strategy for a diverse range of digital entertainment products.

• Responsible for ensuring products are distinctly positioned, commercially viable, differentiated in the marketplace, and successfully introduced across international regions.

• Establish product positioning for the entire portfolio.

• Develop clear messaging frameworks tailored for various markets and target audiences.

• Convert intricate product capabilities into commercially relevant stories.

• Oversee the go-to-market strategy for new product launches and significant updates.

• Construct organized launch frameworks that span across markets and product categories.

• Align Product, Commercial, Brand, and Operations teams around well-defined launch priorities.

• Leverage customer insights, product analytics, and market data to inform strategy.

• Track competitor positioning and market trends.

• Offer recommendations that enhance the roadmap, packaging, and commercial decisions.

• Lead, mentor, and develop a dedicated Product Marketing team.

• Create scalable processes and communication standards.

• Influence senior stakeholders across global teams.

• Support objectives related to acquisition, retention, engagement, and monetization.

• Identify product marketing prospects that enhance commercial success.

• Assess impact and continuously refine the Product Marketing strategy.

⛳️ Requirements

• Over 10 years of experience in Product Marketing.

• At least 5 years in a senior leadership role within Product Marketing.

• Previous positions such as Head of Product Marketing, Director of Product Marketing, VP of Product Marketing, or similar roles.

• Extensive experience in online entertainment, digital entertainment platforms, interactive digital products, or closely related fields.

• Proven expertise in owning international go-to-market strategies.

• Experience in launching products in multiple countries or markets.

• Strong grasp of product positioning, messaging, and commercial growth strategies.

• Experience collaborating closely with Product, Commercial, Brand, and Operations teams.

• Experience in leading or mentoring a Product Marketing team.

• Fluent in English, with a minimum proficiency of C1.

• Must be based in one of the eligible countries listed above.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Collaborative and inclusive work environment.

• Access to cutting-edge tools and technologies.

• Comprehensive health and wellness benefits.