Head of Product Marketing

This is a fully remote position, open to applicants in New Zealand.

📋 Description

• Gain a thorough understanding of the in-house and legal operations landscape through qualitative and quantitative research on our customers, market, and competitors.

• Regularly share insights with executive, sales, and marketing teams.

• Play a key role in defining and developing new category messaging.

• Effectively communicate this differentiation to enable us to compete against rivals and existing market offerings.

• Distinguish customer value propositions tailored to various customer profiles, such as firmographics and personas.

• Collaborate directly with sales to enhance our product positioning through pitch development, demo talk tracks, and additional sales materials.

• Partner with the marketing team to create relevant product positioning and prospect-facing content that supports marketing foundations and growth initiatives.

• Establish a consistent process for introducing new products, features, and add-ons to our customer base.

⛳️ Requirements

• A minimum of 8 years of relevant B2B experience, encompassing product marketing, marketing, product management, monetization, market research, operational roles, or strategy consulting.

• At least 2 years of experience in managing individual contributors.

• Experience in B2B SaaS with a specialization in product marketing.

• Background in business strategy, consulting, monetization, and/or go-to-market approaches is an added advantage.

🏝️ Benefits

• Flexible working arrangements.

• Opportunity to participate in LawVu’s success through our incentive scheme.

• Continuous improvement and future career development.