Head of Product Design – Campaigns

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Transform Product Marketing into a strategic powerhouse by creating compelling value propositions, go-to-market playbooks, and effective customer positioning.

• Audit and address GTM gaps to facilitate reliable and impactful product launches.

• Coordinate with Product, Revenue, and Support teams to align on unified launch timelines.

• Plan and execute campaigns aimed at achieving MQL targets in the markets of the US, Germany, Austria, Switzerland, and the UK.

• Collaborate with the team and agency partners to prioritize and schedule campaigns and content across various channels.

• Organize both online and offline customer events that align with campaign and growth objectives.

• Develop digital and in-person communities for customers, prospects, and advocates.

• Design community initiatives, rituals, and opportunities for peer-to-peer interaction.

• Lead a team of four that encompasses product marketing, content marketing, events, community engagement, and social media.

• Establish goals, create workflows, and nurture team members’ professional development.

• Oversee the management of the website and coordinate with graphic design agencies from briefing to quality assurance.

• Collaborate with Product, Sales, and Customer Support teams effectively.

• Provide a US perspective within a global marketing team focused on the DACH region and the UK.

• Report directly to the Marketing Director.

⛳️ Requirements

• 7 to 10 years of experience in B2B SaaS marketing, including product marketing and go-to-market launches.

• Proven track record in reaching and converting small to mid-sized business customers.

• Experience in leading a marketing team and establishing workflows.

• Strategic go-to-market thinking that links product strategy with market execution.

• Hands-on experience in campaign planning and execution.

• Proficient in stakeholder management across Product, Sales, and Support divisions.

• HubSpot proficiency is essential.

• Familiarity with the Atlassian suite is advantageous.

• Excellent command of written and spoken English.

• Capability to work remotely from the US or Canada, adhering to Eastern or Central Time zones.

🏝️ Benefits

• Remote-first work environment in the US.

• Opportunity to work abroad for up to 40 days each year.

• Flexible, unlimited Paid Time Off (PTO) policy.

• Flexible sick leave policy.

• Comprehensive medical, dental, and vision insurance coverage.

• Additional company-sponsored and voluntary benefits aimed at protecting income and household.

• Dedicated education budget for professional development.

• Access to FitOn online fitness and wellness classes.

• A multicultural and inclusive team atmosphere.

• Opportunities for professional growth and learning.