Head of Product Design – Campaigns

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Transform the Product Marketing function into a strategic powerhouse by defining value propositions, go-to-market playbooks, and customer positioning.

• Assess and enhance go-to-market processes for consistent, high-impact product launches.

• Coordinate Product, Revenue, and Support teams around unified launch schedules.

• Plan and execute campaigns that achieve Marketing Qualified Lead (MQL) targets in the US, Germany, Austria, Switzerland, and UK markets.

• Prioritize and organize campaign content across various channels in collaboration with team members and agency partners.

• Organize both online and offline customer events that align with campaign and growth objectives.

• Build and nurture digital and in-person communities for customers, prospects, and advocates.

• Create engaging community programs, rituals, and peer-to-peer interactions.

• Lead a team of four in product marketing, content marketing, events, community, and social media efforts.

• Establish goals, create workflows, and mentor team members.

• Oversee the website and manage the graphic design agency from initial briefing to final quality review.

• Collaborate with Product, Sales, and Customer Support teams across various markets.

• Provide a US perspective to the global marketing team serving the DACH region and the UK.

• Report directly to the Marketing Director.

⛳️ Requirements

• 7 to 10 years of experience in B2B SaaS marketing, particularly in product marketing and go-to-market launches.

• Proven track record in reaching and converting small to mid-sized business customers.

• Experience in leading a marketing team and developing effective workflows.

• Capability to connect product strategy with market execution.

• Hands-on ability to plan and implement campaigns.

• Strong stakeholder management skills across Product, Sales, and Support departments.

• Proficiency in HubSpot is mandatory.

• Familiarity with the Atlassian suite is advantageous.

• Exceptional written and verbal communication skills in English.

• A strong sense of ownership, a pragmatic approach, a results-oriented mindset, and a builder mentality.

🏝️ Benefits

• Remote-first work culture with flexible workspace options.

• Opportunity to work abroad for up to 40 days each year.

• Flexible, unlimited paid time off policy.

• Flexible sick leave policy.

• Comprehensive medical, dental, and vision insurance.

• Additional company-sponsored and voluntary benefits to safeguard income and household.

• Allocated budget for educational purposes.

• A diverse and inclusive team environment.