Head of Product, Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creative vision and visual identity of the Coinbase consumer product, establishing the guiding principles for how the brand manifests within the app experience.

• Spearhead impactful product launch campaigns, encompassing in-app onboarding processes to go-to-market feature highlights, ensuring a cohesive narrative from social media posts to product screens.

• Foster emotional engagement across key product interfaces by collaborating with Product Designers on UI advancements, motion systems, and illustrations.

• Develop and refine the Coinbase design language, which includes icons, color palettes, and UI components, in partnership with Brand Creative and Product Design.

• Build and guide a team of visual, motion, and illustration designers, elevating the quality of work through critique, established standards, and a clear creative vision.

• Collaborate across functions with Engineers, Product Managers, and Marketers to execute swiftly without compromising on quality.

⛳️ Requirements

• Over 7 years of experience in leading product-centric creative endeavors (visual design, motion, illustration) with a portfolio showcasing delivered, high-impact product experiences.

• Expertise in typography, layout, color theory, and composition, demonstrated through a portfolio of delivered consumer product work.

• Proven history of presenting creative strategies to senior leadership and achieving buy-in from Product, Engineering, and Marketing stakeholders.

• Experience in managing or mentoring senior designers and establishing scalable design team practices (critiques, reviews, shared systems) in a remote-first setting.

• Demonstrated ability to lead cross-functional creative projects from conception to implementation, working independently in uncertain environments.

• Proficiency in Figma and the Adobe Creative Suite, along with skills in prototyping tools.

• Responsible use of generative AI, ensuring human oversight to produce business-ready outputs and enhance workflow efficiency, cost-effectiveness, and quality.

🏝️ Benefits

• Total compensation may also include equity and bonus eligibility.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement plan.