Creative Strategist, UGC & Performance Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Conduct thorough analysis of the product, target audience, reviews, competition, and performance metrics.

• Create innovative angles and concepts for products, target demographics, funnel stages, and platforms.

• Develop scripts, hooks, and concepts for UGC ads, street interviews, and advertorials.

• Identify and select appropriate creators from the creator pool and source additional creators as necessary.

• Provide guidance to creators, address inquiries, offer feedback on raw footage, and coordinate reshoots.

• Evaluate incoming content for brand suitability, messaging, compliance, and editing standards.

• Serve as the primary creative contact for brands.

• Present concepts, collect and contextualize client feedback, and oversee approval and coordination processes.

• Generate subsequent creative initiatives based on performance results and client objectives.

• Assess the effectiveness of hooks, creators, and formats, and use insights to inform new concepts.

⛳️ Requirements

• Proven experience in creative strategy, UGC, social advertising, or content development, preferably within an agency, DTC brand, or creator environment.

• Familiarity with Hook Rate, Hold Rate, CTR, and CPA metrics.

• Proficient in crafting audience-specific hooks, scripts, and briefs.

• Keen ability to identify credible creators.

• Confident and professional communication skills when interacting with clients.

• Strong organizational capabilities and a high level of responsibility, particularly in a remote setting.

• Fluent in German at a native level and proficient in English.

• Commitment to the values of customer enthusiasm, authenticity, quality assurance, reliability, and a supportive team culture.

🏝️ Benefits

• Option for remote work, either fully remote or hybrid from Cologne and Hamburg.

• Access to coaching opportunities.

• Professional development budget available.

• Annual performance reviews for development.

• Regular team-building events.

• Participation in trade shows and industry events.

• Opportunities for workations.

• Choice of hardware for work purposes.

• Meal allowance provided.

• Public transport pass included.

• Membership to Urban Sports Club.

• Two office locations featuring rooftop terraces.

• Pet-friendly environment allowing dogs.