Head of Performance Marketing

📋 Description

• Take ownership of the paid acquisition strategy and performance objectives across various channels to facilitate scalable user growth.

• Oversee Customer Acquisition Cost (CAC), Lifetime Value (LTV), and unit economics, focusing on achieving efficient and profitable growth.

• Direct channel execution and ongoing optimization within paid media, while testing and expanding new opportunities.

• Develop a rapid creative testing engine in collaboration with Social and Brand teams.

• Enhance conversion rates throughout the funnel, including landing pages and onboarding, through experimentation in conjunction with the Product team.

• Collaborate with Operations and Analytics on attribution, measurement, forecasting, and budget allocation.

• Supervise external performance media agencies to ensure effective execution and accountability.

⛳️ Requirements

• More than 10 years of experience in performance marketing, growth, or paid acquisition within consumer technology, fintech, or rapidly growing B2C companies.

• Demonstrated success in scaling paid acquisition initiatives while enhancing efficiency and unit economics.

• Extensive knowledge across major paid channels, including paid social, search, and emerging platforms.

• Strong analytical capabilities with experience in managing CAC, LTV, attribution, and forecasting models.

• Proven experience in building and scaling creative testing frameworks while closely collaborating with Brand and Creative teams.

• Ability to lead cross-functional initiatives involving Product, Analytics, and Marketing teams.

• A proactive and driven mindset, as everyone here is a builder and executor.

🏝️ Benefits

• Competitive base salary, stock options, and health benefits from day one.

• 401(k) plan with company matching.

• Remote-friendly (US), flexible time off (FTO), and opportunities for professional growth.

• A high-growth, mission-driven, inclusive culture where your contributions have a significant impact.