Head of Performance Marketing

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Drive the performance marketing growth strategy across multiple channels by diversifying channels, taking ownership of audiences, and establishing destination authority.

• Oversee the PPC Specialist and Social Media Manager.

• Expand the team and specialist-vendor framework as channels grow.

• Set the strategic direction, maintain performance standards, and cultivate talent.

• Initiate paid social campaigns on Meta, Pinterest, and YouTube to serve as key performance lead generation avenues.

• Develop email and CRM nurturing systems to convert warm leads into customers.

• Create and implement referral and affiliate partnerships with luxury travel agents, concierges, and private banking connections.

• Assess and prioritize emerging channels as AI influences search behavior.

• Establish safari destination domains as recognized authorities and lead-generation assets.

• Spearhead GEO (Generative Engine Optimization) to ensure ASG content is acknowledged as a cited resource by AI tools.

• Manage conversion architecture across the entire domain network.

• Generate weekly lead volume reports by channel.

• Provide monthly channel P&L reports, detailing cost per lead and cost per booking by source.

• Set quarterly channel diversification goals in line with an established roadmap.

• Report directly to the CEO and collaborate with the leadership team, including the Head of Sales.

⛳️ Requirements

• Minimum of 7 years in digital marketing, with at least 3 years in a senior or leadership position.

• Demonstrated success in paid social performance marketing.

• Experience with Meta is essential.

• Familiarity with Pinterest and YouTube is highly advantageous.

• Background in luxury, travel, or high-consideration purchase sectors.

• Strategic insight into paid search, with the ability to hold the PPC Specialist accountable without managing campaigns directly.

• Proven experience in building email nurturing and CRM programs that show measurable conversion rates.

• Comfortable managing agencies and contractors while maintaining oversight.

• Strong data-driven decision-making skills with the capability to create performance dashboards.

• Experience in developing affiliate or partner channels is a plus.

🏝️ Benefits

• A position at the leadership table, alongside the Head of Sales.

• Direct access to the CEO without bureaucratic barriers.

• Genuine budget authority, autonomy, and accountability.

• A destination domain portfolio that few competitors can rival, ready to be transformed into a competitive advantage.

• Competitive executive salary alongside a performance bonus linked to lead channel objectives.

• An opportunity to build the growth engine of a scaling luxury travel enterprise.