Head of Performance Creative

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Take charge of the complete creative testing pipeline for Meta Ads and Google/YouTube.

• Generate over 500 direct-response ad variations each month, featuring UGC edits, founder narratives, problem-solution hooks, fit comparisons, and unboxing experiences.

• Advocate for AI workflows in areas such as scriptwriting, voiceovers, visual concepts, and creative automation.

• Conduct daily analysis of creative metrics alongside Media Buyers, concentrating on hook rates, hold rates, outbound CTR, and CVR.

• Persistently refine successful creative angles to combat ad fatigue.

• Manage creator briefs, source UGC, and facilitate influencer creative seeding.

• Establish structured briefing frameworks to produce authentic, high-converting creator content.

• Uphold brand aesthetics while ensuring compliance with Meta and Google advertising policies.

• Lead, mentor, and supervise a remote team of creative strategists, video editors, motion designers, and copywriters.

• Collaborate closely with the Media Buying team, Creative Strategists, Head of Marketing, and the CEO.

• Take ownership of creative strategy for a multi-million-dollar advertising budget.

⛳️ Requirements

• Fluent in English (Mandatory): Full professional proficiency in both spoken and written English.

• Practical experience in integrating generative AI tools, such as Midjourney, Runway, Sora/AI video tools, ElevenLabs, Claude/ChatGPT, into creative production workflows.

• Over 5 years of experience leading ad creative strategy for high-growth DTC brands with revenues between $20M and $100M.

• A portfolio showcasing scalable, successful Meta and Google ad campaigns.

• Direct knowledge of media buying metrics, including hook rates, hold rates, CAC, MER, and CVR.

• Strong empathy for contemporary consumers and an understanding of body positivity, sizing confidence, fit messaging, and aesthetic presentation in intimates/apparel.

• Preferred hands-on experience in producing native content for TikTok/Reels and Shorts formats.

• Prior experience managing a distributed creative team across various global time zones is preferred.

🏝️ Benefits

• Competitive base salary along with performance-based profit share and bonuses.

• 100% remote work flexibility with global autonomy.

• Full ownership of creative strategies for a multi-million-dollar advertising budget.