Head of Paid Social, Search – e‑Com/D2C

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take complete ownership of Paid Social & Paid Search channels, crafting strategy, establishing operational priorities, and overseeing execution to drive new-customer growth.

• Spearhead the execution strategy on Meta by formulating a robust creative plan.

• Manage and nurture a high-performing internal team along with external partners.

• Enhance Google performance by fine-tuning campaign structures, ad strategies, and budget allocations.

• Oversee structured channel reporting and qualitative analysis of creative content.

• Convert performance metrics and customer insights into concise hypotheses and organized testing roadmaps.

• Work closely with cross-functional teams to amplify business impact throughout the sales funnel.

• Remain informed about platform advancements and best practices within the dog food industry.

⛳️ Requirements

• Minimum of 6 years of experience in relevant channels.

• Proven history of driving profitable new-customer growth for e-commerce/D2C brands.

• Extensive operational and strategic expertise in Meta and Google, with comprehensive ownership in prior roles, covering strategy, budget planning & forecasting, hands-on execution, and performance analysis.

• Strong analytical capabilities, integrating various data sources and attribution models with a customer-focused approach.

• Skilled in direct-response creative strategy and funnel development (including landing pages).

• Leadership experience in managing internal teams, agencies, and freelancers.

• Exceptional execution, stakeholder management, and project management abilities.

• Familiarity with AI and automation, or a strong motivation to become proficient in this area.

• Experience in subscription commerce is an advantage.

• Knowledge of additional performance marketing channels is a plus.

• A passion for dogs is a bonus.

🏝️ Benefits

• High-impact position with complete ownership of performance marketing and e-commerce, collaborating directly with the founders.

• Defined growth path with the potential to assume greater strategic responsibilities as the company expands.

• A mission-driven brand that is transforming dog nutrition with meaningful products and a strong community connection.

• Flexible work arrangements: based in Frankfurt am Main, hybrid, or fully remote within Germany—choose the setting where you thrive.

• Individual training/certification budget: we are committed to investing in your development.

• Access to Corporate Benefits and Wellpass.

• Complimentary HEY HOLY food: because happy dogs are just as important as happy humans.

• 28 vacation days along with Christmas Eve and New Year’s Day off.

• We celebrate diversity! 🌈