Head of Paid Media

📋 Description

• Develop and continuously enhance the agency’s all-encompassing paid media strategy and operational playbook, striking a balance between foundational high-intent search and paid social, OTT, and emerging channels.

• Propel strategic testing, platform expansion, and service innovation to bolster performance and broaden the agency's competitive edge.

• Spearhead the strategic integration of AI-driven tools, such as Google AI-Max and evolving LLM-driven search behaviors, identifying how generative AI alters the purchasing journey.

• Discover and implement emerging technologies that enhance campaign performance, targeting, and scalability across paid channels.

• Act as the agency’s leading thought leader on paid media innovation, translating shifts in search, social, and AI ecosystems into scalable service offerings, best practices, and competitive advantages.

• Share strategic insights that elevate internal expertise and fortify the agency's standing as an industry leader.

• Design and scale the structure of the paid media department to promote operational efficiency, service excellence, and long-term growth.

• Guide team development through hiring, resource planning, coaching, and mentorship, nurturing a culture of accountability, innovation, and solution-focused thinking.

• Assess, acquire, and implement tools, systems, and automation that enhance operational efficiency, reporting accuracy, and service delivery.

• Oversee scalable processes for campaign management, data collection, and measurement across all paid media platforms.

• Serve as a strategic advisor for enterprise accounts, collaborating with client leadership to drive retention, growth, and long-term success.

• Assist the sales team by shaping strategy and defining complex, multi-channel opportunities for prospective clients.

• Manage executive relationships with Google, Microsoft, Meta, and Yelp to pilot new capabilities and maintain first-to-market advantages.

• Collaborate across functions with Client Success, SEO, Web, and Sales teams to ensure alignment on integrated strategies and execution for our clients.

• Additional responsibilities as assigned by management.

⛳️ Requirements

• Over 10 years of experience in Paid Media marketing within a fast-paced, high-volume marketing agency setting.

• More than 7 years of experience in leading and developing high-performing teams across various levels and functions.

• Experience in or a strong understanding of the home services industry and its unique requirements is highly preferred.

• A deep curiosity for emerging digital marketing trends, with a proven commitment to introducing new ideas and thought leadership to both clients and the agency.

• A documented history of driving innovation through strategic testing, experimentation, and ongoing performance optimization.

• Strong capability to synthesize complex performance data into clear, strategic recommendations for senior and executive stakeholders.

• Advanced expertise in major paid media platforms, including Google Ads and Meta Ads Manager; experience with local service and lead-generation platforms (Angi, Yelp, etc.) is preferred.

• A solid understanding of how generative AI and LLMs are reshaping digital marketing, campaign operations, and consumer search and decision-making behaviors.

🏝️ Benefits

• **We’ve got you covered!**

• RYNO is proud to offer a variety of benefits to support employees and their families, including:

• - **Remote-first culture** with flexible work options.

• - **Performance-based bonuses** to reward excellence.

• - **Medical, Dental, Vision, and Life Insurance.**

• - **401(k) matching** to help you plan for your future.

• - **6 weeks of paid parental leave** for new parents.

• - **$2,000 annual tuition reimbursement** for continued education.

• - **Wellness stipend** to support your health and fitness.

• - **Monthly data stipend** to support your remote work environment.

• - **Paid vacation and sick time off** for work-life balance.

• - **11 paid holidays** to enjoy throughout the year.

• - **Paid days for a Cause** to give back to your community.

• - **Paid birthday holiday** to celebrate your special day.

• - **Comprehensive Employee Assistance Program** for personal support.

• - **Leadership and career advancement** opportunities.

• - **Anniversary rewards** to celebrate milestones.

• - **Inclusion, Diversity, Equity & Access** (IDEA) Committee.

• - **Awesome team merch!**