Head of Outbound Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze sales targets to ascertain the necessary number of accounts and contacts for each representative by segment and region.

• Prioritize and rank contacts to ensure representatives focus on the highest-probability opportunities.

• Advise on list access methodologies, including open pools versus request processes.

• Guide the list operations team regarding what to develop, quality benchmarks, and priority tasks.

• Create and execute trials for new titles, industries, and account types while establishing measurement criteria.

• Examine daily call outcome data, such as incorrect contacts, wrong accounts, scheduled meetings, and nurtured contacts.

• Follow lists through the sales funnel to detect contacts and accounts that convert to qualified meetings.

• Identify successful representatives and targeting strategies, sharing insights accordingly.

• Take ownership of targeting quality and metrics related to downstream results.

• Suggest configurations for scoring, dialing, and data management tools.

• Establish contact work standards regarding frequency and duration of attempts.

• Monitor compliance with contact work standards and the resulting outreach.

• Supply front-line leaders with relevant coaching data.

• Collaborate with Growth Performance on generating reports and dashboards.

• Work alongside Growth Development to synchronize training and coaching efforts with data insights.

• Communicate findings and recommendations to Sales Development leaders across various regions and segments.

⛳️ Requirements

• Proficient analytical abilities, capable of handling large datasets, identifying patterns, and articulating them clearly.

• Ability to translate targets into funnel mathematics and validate assumptions against actual outcomes.

• Knowledge of outbound sales and best practices for top-of-funnel activities, including contact prioritization, sequencing, and measurement.

• Background in sales operations, revenue operations, sales development, or a data support position.

• Familiarity with Salesforce reporting tools.

• A collaborative mindset, earning respect from front-line leaders, operations teams, and vendors.

• Experience overseeing the work of others, such as contractors, analysts, or an operations team.

• Strong written and verbal communication skills.

• Experience with sales engagement, dialing, scoring, or data enrichment tools.

• Proven ability to work across different regions and segments.

🏝️ Benefits

• Health and welfare insurance plans.

• Retirement programs.

• Parental leave.

• Adoption assistance.

• Wellbeing resources.

• Travel benefits and weekly discounts on flights, hotels, cruises, and car rentals.

• Access to over 20,000 courses on the learning platform.

• Leadership development courses.

• New job openings offered to internal candidates first.

• Global Inclusion Groups.