Head of Marketing – Poland

📋 Description

• Take charge of the demand generation strategy and execution, focusing on driving a qualified pipeline from enterprise accounts.

• Develop and enhance integrated campaigns that span digital, ABM, events, email, partner, and content channels.

• Oversee product marketing efforts, which include positioning, messaging, product launches, competitive analysis, and sales enablement.

• Maintain consistency in branding and messaging from the website to every customer interaction.

• Propel SEO and next-generation visibility initiatives, including optimization for LLMs and AI-driven search, to enhance organic discovery and voice share.

• Amplify brand visibility on LinkedIn, X, YouTube, and various social media platforms through innovative and compelling storytelling.

• Collaborate closely with Sales, Customer Success, and Product teams to ensure alignment on pipeline objectives, Ideal Customer Profile (ICP), and Go-To-Market (GTM) strategy.

• Build, mentor, and optimize a streamlined, high-performance marketing team that utilizes AI and automation to maximize impact.

• Manage marketing analytics, including pipeline contribution, Customer Acquisition Cost (CAC), funnel conversion rates, campaign ROI, and brand metrics.

⛳️ Requirements

• 8+ years of experience in B2B SaaS marketing, with at least 3 years in leadership roles, ideally targeting enterprise accounts.

• Demonstrated success in generating enterprise pipeline and achieving measurable revenue growth.

• Strong skills in product marketing: adept at refining messaging, producing clear copy, and converting technical value into buyer-ready stories.

• Extensive knowledge of SEO and emerging experience with LLM/AI search optimization (GEO, AEO).

• Creative strategist capable of launching campaigns swiftly, conducting rapid tests, and scaling successful initiatives.

• Proficient in modern marketing technology, AI tools, and marketing automation; skilled at building efficient systems that maximize output with minimal resources.

• Exceptional communicator and cross-functional leader who collaborates effectively with Sales and Product teams.

• Comfortable working in a global, distributed setting across various time zones.

🏝️ Benefits

• Lead marketing efforts for a rapidly expanding enterprise SaaS company with a solid product-market fit.

• Influence the brand, messaging, and go-to-market strategy from a leadership position.

• Collaborate with a small, talented team that prioritizes creativity, ownership, and agility.

• Competitive salary, equity, and benefits customized for your region.