Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the positioning and messaging for all products in the portfolio, encompassing flagship platforms and new releases.

• Create distinct narratives that resonate with various audiences: superintendents, school technology directors, data and privacy leaders, and curriculum specialists.

• Define and enhance the category narrative, positioning ClassLink as a leader in critical areas.

• Establish messaging frameworks, value propositions, and proof points that serve as the definitive source for all teams.

• Manage the go-to-market strategy for each product and feature launch, overseeing everything from strategy to coordinated execution.

• Lead cross-functional launches, ensuring alignment among product, demand generation, creative, customer marketing, and sales teams around a unified timeline and message.

• Determine audience segmentation, launch sequencing, success metrics, and the transitions that create a seamless launch experience both internally and externally.

• Develop a repeatable launch framework to enhance efficiency with each release.

• Serve as a vital partner to Product, Sales, Demand Generation, Customer Marketing, and Creative leaders, converting product strategy into clear go-to-market plans.

• Direct creative briefs for product pages, campaigns, and launch materials, ensuring all content aligns with established positioning.

• Provide grounded and honest market feedback into product, marketing, and leadership discussions.

• Create tools that assist the field in selling, including talk tracks, battle cards, objection-handling guides, demo scripts, and one-pagers.

• Manage competitive intelligence by monitoring the market, maintaining an updated competitive landscape, and briefing leadership and sales on relevant changes and their significance.

• Translate wins, losses, and feedback from the field into refined positioning and improved tools.

• Cultivate and sustain a thorough understanding of the purchasing processes within districts, including who influences decisions and what each buyer prioritizes.

• Develop and enhance buyer personas, message maps, and research that grounds positioning in the customer’s perspective rather than internal terminology.

• Collaborate with Product on roadmap and pricing decisions, integrating the buyer’s voice early in the planning process.

• Conduct win/loss analyses and customer research to validate positioning and identify opportunities.

⛳️ Requirements

• A Bachelor's Degree is required.

• Extensive experience (8+ years) in product marketing, including at least 2+ years in a leadership role with management responsibilities.

• A proven history of successfully positioning and launching B2B SaaS or EdTech products that drive adoption, pipeline growth, and revenue.

• Demonstrated proficiency in writing: positioning documents, messaging frameworks, sales tools, and launch narratives that are clear, differentiated, and ready for implementation.

• Strong comprehension of B2B SaaS or EdTech go-to-market strategies, and how product, marketing, sales, and customer teams collaborate.

• Experience managing competitive intelligence, buyer research, and sales enablement initiatives.

• Exceptional communication skills: able to simplify complex products, articulate ideas with clarity, and present confidently to both internal and external audiences.

• Experience in leading or mentoring a team, providing clear direction, and upholding high standards for quality.

• Willingness to travel up to 15% for team meetings and conferences.

🏝️ Benefits

• Generous Paid Time Off: 4+ weeks of vacation and 13+ paid holidays.

• Parental Leave: 12 weeks of fully paid leave for all parents.

• Retirement: 401(k) with a 0.5:1 company match.

• Comprehensive Health Coverage: Medical, dental, and vision plans.

• Insurance: Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance.

• Perks: Volunteer Time Off to contribute through ClassLink Cares paid volunteer days.

• Lifelong Learning: Tuition reimbursement for ongoing education.

• Growth & Development: Coaching and internal programs designed to support career and personal growth.

• Supportive Culture: A workplace that values curiosity, compassion, and continuous learning.

• Connection & Community: Annual company retreats and team events with engaging, fun colleagues.