Head of Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• You will have the autonomy to define the operational aspects of marketing, establish metrics for success, and integrate marketing efforts with Employer Growth, Employer Success, Product, and Delivery.

• You will impact executive decision-making, contribute to shaping commercial strategies, and play a vital role in supporting Tiro's ambitious growth objectives.

• You will build and oversee a marketing function focused on commercial success that drives demand, generates pipeline, and enhances brand visibility.

• Create customer-centric propositions, messaging, and positioning that resonate with employers in our priority sectors.

• Develop comprehensive marketing strategies that guide audiences from initial awareness to substantial commercial discussions.

• Establish segmentation, Ideal Customer Profiles, and campaign strategies that enhance targeting and boost conversion rates.

• Collaborate closely with Employer Growth to ensure that marketing directly enhances pipeline quality and commercial outcomes.

• Leverage customer insights, market research, and campaign performance data to continuously refine strategy and decision-making processes.

• Elevate our brand presence through content, thought leadership, public relations, events, and storytelling that fosters trust and credibility.

• Mentor and develop the marketing team, establishing clear priorities, accountability, and a culture of ongoing improvement.

⛳️ Requirements

• Extensive experience in leading in-house B2B marketing within a complex commercial setting.

• Proven success in developing customer-focused marketing strategies that drive commercial growth.

• Experience in crafting value propositions, market positioning, segmentation, and Ideal Customer Profiles.

• Proficiency in demand generation, brand development, and full-funnel marketing approaches.

• Strong commercial insight with experience in utilizing CRM, insights, and performance data to inform strategic decisions.

• Experience in building, developing, or transforming marketing teams and operational frameworks.

• Knowledge of industrial science, advanced manufacturing, or STEM sectors is desirable.

• Experience in balancing internal marketing capabilities with specialized agency support is desirable.

• Understanding employer purchasing behavior in regulated or consultative markets is desirable.

🏝️ Benefits

• This is an opportunity to influence significantly more than just a marketing plan.

• You will help define our business's market positioning, shape commercial strategies, develop a high-performing marketing function, and play a crucial role in our next growth phase.

• You will join a company with ambitious goals, a collaborative leadership team, and the autonomy to effect meaningful change.

• If you are driven by making an impact rather than merely executing tasks, we would love to hear from you.