Head of Marketing – Healthcare

This is a fully remote position, open to applicants in Poland.

📋 Description

• Define the company's vision, growth strategy, and market presence from the outset.

• Blend strategic leadership with practical execution, transforming data, creativity, and experimentation into quantifiable business outcomes.

• Collaborate with the founding team to co-create the company's product and go-to-market strategy.

• Establish the brand's positioning, communication strategy, and market narrative for a cardio-metabolic health company.

• Design and implement a comprehensive marketing strategy that addresses awareness, acquisition, conversion, retention, and patient engagement.

• Build and refine acquisition funnels across Google, Meta, email, remarketing, and other relevant digital channels.

• Develop marketing automation processes that facilitate patient education, onboarding, activation, reactivation, and sustained engagement.

• Create a data-driven growth model centered on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn, and activation.

• Construct a multi-channel content and communication ecosystem encompassing video, social media, expert content, blogs, email, paid ads, and landing pages.

• Simplify complex cardio-metabolic topics into clear, trustworthy, and engaging communications for patients and business partners.

• Develop educational campaigns focused on prevention, diagnostics, lifestyle changes, obesity, diabetes, hypertension, cardiovascular risk, and metabolic health.

• Build credibility through content led by experts, partnerships with medical authorities, and PR initiatives.

• Design and evaluate messaging, landing pages, funnels, and campaigns through structured experimentation and A/B testing.

• Collaborate closely with medical, product, sales, and operations teams to ensure marketing aligns with product experience and patient needs.

• Recruit and lead a high-performing marketing team specializing in performance, content, creative, analytics, and partnerships.

• Manage external partners, agencies, creators, experts, and media relationships as necessary.

• Ensure all marketing activities adhere to healthcare advertising, data protection, and medical communication standards in Poland and the EU.

⛳️ Requirements

• A minimum of 5+ years of experience in digital marketing, including at least 2+ years in a hands-on growth role and at least 2+ years in a marketing leadership position.

• Demonstrated experience in constructing and scaling growth campaigns with measurable business impact.

• Strong comprehension of full-funnel marketing: awareness, acquisition, conversion, retention, and customer/patient engagement.

• Hands-on experience with performance marketing across channels including Google, Meta, email, remarketing, and paid social.

• Capability to design and implement comprehensive 360° marketing strategies that encompass performance, content, brand, analytics, automation, and growth.

• Strong analytical mindset with the ability to make decisions based on metrics such as CAC, LTV, ROI, CPA, conversion, retention, and churn.

• Experience with marketing automation, CRM, segmentation, and lifecycle communication.

• Practical knowledge of analytics and tracking tools such as GA4, Google Tag Manager, Looker Studio, BigQuery, or similar solutions.

• Ability to create clear positioning and communication around complex or expert-driven products.

• Strong content and messaging capabilities—able to convey complex topics in a simple, credible, and compelling manner.

• Willingness to build from the ground up, demonstrate high ownership, and merge strategy with practical execution.

• Ability to thrive in a fast-paced, early-stage environment characterized by limited structure and considerable ambiguity.

• Proficiency in both spoken and written Polish and English.

🏝️ Benefits

• Bonus scheme based on measurable growth, revenue, and marketing performance targets.

• Potential equity package in the company.