Director of Marketing

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Optimize the sales and profit potential of the company's products and services.

• Direct product positioning, portfolio strategy, market development, pricing, and sales support.

• Anticipate customer requirements and convey the company's value proposition effectively.

• Leverage market, customer, competitive, financial, and operational insights to steer product strategy and facilitate precise sales forecasting.

• Ensure that the company's portfolio achieves or surpasses revenue and market objectives.

• Analyze competitive dynamics and market evaluations to guide product strategy and prioritize investment decisions.

• Develop go-to-market strategies and a strategic portfolio roadmap.

• Segment markets, identify target clientele, and discover unmet market demands.

• Gather and assess market, financial, and operational performance data.

• Guide product lifecycle management and pricing strategies.

• Define the commercial framework, implement field pricing, and monitor price realization along with average selling price.

• Assist the field sales team to enhance customer awareness and boost sales penetration.

• Promote sales enablement through education, training, and market development initiatives.

• Engage with key opinion leaders in strategic conversations and support Sales with KOL engagements.

• Enhance market awareness and improve the performance of trade shows and other events.

• Ensure the appropriate generation and utilization of clinical data.

• Collaborate with Operations to ensure accurate forecasting.

• Provide insights for Product Development based on customer feedback and competitor strategies.

• Work alongside employees, managers, and departments throughout the organization.

• Cultivate company culture through recruiting, development, training, and career progression initiatives.

• Ensure that team members receive comprehensive training and are well-versed in products and processes.

• May oversee one or more employees.

⛳️ Requirements

• Bachelor's degree in business, economics, healthcare, or a related field.

• At least five years of experience in managing a product portfolio.

• Profound knowledge of product strategy, portfolio management, and product development processes.

• Proven experience in building teams and fostering an engaging culture.

• Successful track record in developing intricate product strategies and plans.

• Demonstrated capability to lead business initiatives to successful conclusions.

• Strong leadership and consensus-building skills, with experience in cross-functional teamwork.

• Exceptional written, verbal, interpersonal, presentation, and facilitation skills.

• Strong analytical, organizational, project management, and process management abilities.

• Effective negotiation, problem-solving, planning, and decision-making skills.

• Capability to scope projects, set objectives and goals, develop schedules and resource allocations, measure performance, and evaluate results.

• High levels of initiative and self-motivation.

• Ability to manage multiple projects, utilize resources efficiently, and achieve set goals.

• Excellent follow-through, meticulous attention to detail, and time management skills.

• Strong leadership and team management capabilities.

• Familiarity with industry-relevant computers, software, and products.

• Flexibility in scheduling and effective time management while working independently and supervising others.

• Capacity to work effectively in a fast-paced environment with unexpected interruptions while exercising sound judgment and accountability for decisions and outcomes.

• Preferred experience in the medical device and/or DME sector; sales experience is advantageous.

• An MBA is preferred.

🏝️ Benefits

• Medical, dental, and vision coverage.

• 401(k) plan benefits.

• Unlimited Paid Time Off.

• Flexible working schedule as necessary.

• Opportunity to impact product development, pricing strategies, and sales enablement.

• Strategic chance to influence product positioning, portfolio strategy, and go-to-market approaches.