Head of Marketing

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, coordinate, and implement multi-channel marketing initiatives (paid media, email, SEO, social media, content) aimed at generating qualified leads and fostering business growth.

• Establish clear objectives and KPIs for marketing campaigns, internal team members, and contractors to guarantee measurable results.

• Serve as the primary point of coordination for all marketing activities, ensuring structure, clarity, and accountability within the team.

• Supervise the redevelopment of the company website, defining requirements, managing timelines, budgets, and deliverables alongside external web developers and designers.

• Propose and prioritize new website features and enhancements that improve user experience and boost lead generation.

• Manage and optimize current marketing channels while exploring new revenue streams and campaign opportunities.

• Collaborate with internal teams and external partners to create and update marketing materials, presentations, and promotional content.

• Monitor and report on campaign performance, offering insights, analysis, and recommendations to enhance ROI.

• Oversee event planning and execution for company-hosted live events, ensuring brand consistency and effective lead capture.

• Work closely with the internal PPC Analyst, Web Analyst, and Marketing Assistant, directing their efforts towards common goals.

• Effectively manage marketing budgets, ensuring optimal allocation that reduces cost-per-lead while enhancing lead quality.

• Maintain strong communication and stakeholder management, keeping leadership informed about performance, insights, and priorities.

⛳️ Requirements

• A minimum of 5 years of experience in marketing coordination, campaign management, or project management roles.

• Proven track record in planning, structuring, and delivering marketing projects punctually and within budget.

• Solid understanding of digital marketing channels — including paid media, social media, SEO, web, and email automation.

• Experience managing agencies, contractors, and freelancers, including setting KPIs and assessing performance.

• Demonstrated capability to analyze data and report on marketing KPIs, with an emphasis on continuous improvement.

• Experience in overseeing website rebuilds or digital transformation initiatives.

• Exceptional organizational, planning, and leadership abilities, capable of managing multiple projects and deadlines.

• Confident communicator with the skill to influence and guide senior stakeholders.

• **Key Attributes**

• Strategic thinker with the ability to identify opportunities and gaps in current marketing strategies.

• Technically proficient and data-savvy: understands performance metrics and how to optimize campaigns effectively.

• Leadership-oriented: capable of guiding, mentoring, and aligning team members and partners.

• Results-driven: focused on achieving measurable improvements in ROI, lead quality, and brand visibility.

• Proactive communicator: comfortable advising leadership on necessary changes and the rationale behind them.

• Highly organized and systematic, with a strong passion for planning ahead and executing efficiently.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and advancement.

• Flexible work environment with remote work options.

• Comprehensive health and wellness benefits.

• Collaborative team culture with a focus on innovation and creativity.