Head of Marketing

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take full ownership of the go-to-market operations, which includes channel strategy, quarterly planning, budget distribution, specialist management, and operating cadence.

• Advise the founder when adjustments are necessary for the go-to-market strategy, backing suggestions with solid evidence.

• Manage the outbound pipeline initiatives aimed at advertisers and PPC agencies as part of a referral program.

• Establish pipeline objectives, campaign focuses, message uniformity, and accountability.

• Design onboarding and training for agency partners in the interim partner/affiliate program, then transition responsibilities.

• Oversee the editorial strategy and scheduling for authoritative content.

• Ensure that benchmark reports and founder-led content are published and effective in conversion.

• Direct the topical SEO and Answer Engine Optimization strategy.

• Provide guidelines to technical SEO specialists regarding structured data, entity consistency, and source placement.

• Manage social media and founder-led distribution strategies, calendars, content repurposing pipelines, and performance metrics.

• Uphold brand consistency across the website, product, email communications, and partner materials.

• Administer HubSpot nurture sequences, onboarding processes, and campaign timelines.

• Create weekly scorecards, dashboards, and transparent performance metrics.

⛳️ Requirements

• Over 5 years of experience in multi-channel B2B marketing.

• A minimum of 2 years in a company with fewer than 100 employees, performing both execution and strategic planning.

• Proven track record of owning a pipeline and being accountable for sales-relevant metrics.

• Experience in leading specialists and contractors in areas such as content, SEO, email, and outbound marketing.

• Proficiency in HubSpot, including workflows, lifecycle stages, attribution, and reporting.

• Experience in creating dashboards.

• Familiarity with AI-powered operations, including automation and LLM workflows.

• Knowledge of paid media, with strong fluency in Google Ads and Meta Ads.

• A background in AdTech or agency work is highly preferred.

• Advanced proficiency in English is essential.

• Experience in SaaS, AdTech, MarTech, PPC, or digital marketing products is a plus.

• Familiarity with AEO/LLM citation strategies is a bonus.

• Experience in developing partner or affiliate strategies is a plus.

🏝️ Benefits

• Competitive salary.

• Work that aligns with your personality and lifestyle.

• Flexible hours and vacation policy.

• All necessary equipment, software, or technology to perform your job effectively.

• Paid exercise plan.