Head of Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• You will play a key role in generating a qualified pipeline and driving revenue growth through demand generation led by partnerships.

• Your performance will be evaluated based on the number of qualified opportunities created, pipeline generated, revenue influenced, and the repeatability of the systems you establish.

• Develop and enhance a reliable pipeline generation engine utilizing affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships.

• Generate qualified opportunities for the sales team and take responsibility for the marketing-sourced pipeline and revenue.

• Manage the allocation of the marketing budget and channel strategy, prioritizing ROI and revenue outcomes.

• Create repeatable acquisition systems that lessen reliance on founder-driven growth.

• Craft website messaging, positioning, and content that improve conversion rates and boost qualified inbound demand.

• Establish SEO, AEO, and LLM visibility strategies that facilitate measurable pipeline growth.

• Leverage AI and automation to enhance output, improve efficiency, and develop scalable growth systems.

• Collaborate with leadership to define revenue targets, pipeline goals, channel KPIs, and forecasting models.

⛳️ Requirements

• 4-7+ years of direct B2B SaaS marketing experience, preferably in ecommerce, MarTech, affiliate marketing, influencer marketing, or partnership marketing.

• Strong grasp of partnership-led growth, referral programs, affiliates, creators, influencers, podcasters, events, and ecosystem-based growth strategies.

• Demonstrated success in generating qualified pipeline and revenue through effective marketing.

• Experience in building marketing systems from the ground up in a fast-paced startup environment.

• Excellent skills in copywriting, positioning, website messaging, and content marketing.

• Familiarity with SEO, AEO, LLM visibility, and understanding how buyers find software through AI tools.

• Operates with an AI-first mindset, utilizing tools like ChatGPT, Claude, Perplexity, or similar platforms to enhance productivity and quality of work.

• Possesses a builder mentality with the capability to execute independently without relying heavily on agencies, large teams, or an ideal playbook.

🏝️ Benefits

• Bonus

• Equity