Head of Marketing

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Take charge of the complete marketing strategy for the company, covering brand development, demand generation, and commercial expansion.

• Establish a scalable marketing framework that aligns with long-term business goals.

• Develop clear positioning and messaging for intricate pharmaceutical products.

• Convert complex scientific ideas into engaging and commercially relevant stories.

• Continuously enhance the company's value proposition informed by customer insights and market feedback.

• Manage the company's brand identity, messaging framework, and positioning strategy.

• Ensure uniformity across the website, presentations, sales materials, campaigns, and digital platforms.

• Craft messaging specifically designed for biotech and pharmaceutical audiences.

• Balance scientific integrity with captivating commercial storytelling.

• Revamp the company website into a top-performing lead generation tool.

• Collaborate with external design and development agencies to enhance website performance.

• Optimize messaging, user experience, and conversion pathways.

• Execute A/B testing and landing page trials to boost conversion rates.

• Identify obstacles in the customer journey and implement improvements driven by data.

• Develop scalable inbound and outbound marketing campaigns that yield qualified opportunities.

• Formulate LinkedIn thought leadership and content strategies.

• Design email nurturing sequences and outbound marketing campaigns.

• Support Account-Based Marketing (ABM) programs aimed at strategic prospects.

• Collaborate closely with Sales to enhance lead quality and conversion rates.

• Oversee relationships with external agencies, freelancers, and marketing partners.

• Create creative briefs and project specifications.

• Ensure high-quality execution, accountability, and prompt delivery.

• Assess agency performance using quantifiable business outcomes.

• Work closely with the Chief Commercial Officer and founders to support commercial initiatives.

• Develop sales presentations, case studies, marketing materials, and customer-facing assets.

• Translate customer feedback into actionable marketing enhancements.

• Foster alignment between Sales and Marketing through scalable processes and enablement resources.

• Construct dashboards, attribution models, and marketing reporting structures.

• Measure marketing success through qualified pipeline, conversion, and ROI metrics.

• Utilize AI tools to enhance productivity, streamline execution, and optimize workflows.

• Regularly assess new AI technologies that can elevate marketing performance.

⛳️ Requirements

• A minimum of 5 years of experience leading B2B marketing efforts in high-growth startups or dynamic technology sectors.

• Proven experience in developing marketing strategies, creating demand generation programs, and overseeing marketing results from conception to execution.

• Strong aptitude for positioning complex technical products and crafting compelling messaging that resonates with sophisticated B2B audiences.

• Experience in managing inbound and outbound marketing campaigns, lead generation efforts, and Account-Based Marketing (ABM) strategies.

• Documented success in enhancing website performance, improving conversion rates, optimizing user journeys, and increasing marketing funnel efficiency.

• Robust analytical skills with experience in constructing dashboards, attribution models, and KPI frameworks to inform marketing strategies.

• Experience in managing external agencies, freelancers, and cross-functional teams while upholding high execution standards.

• Strong familiarity with AI tools such as ChatGPT, Claude, or similar platforms, along with experience in integrating AI into marketing workflows and productivity enhancements.

• Experience in Pharma, Biotech, Healthcare Technology, Deep Tech, CDMO, CRO, or other highly technical B2B industries is highly preferred.

🏝️ Benefits

• Opportunity to shape and lead innovative marketing strategies.

• Collaborative and dynamic work environment with a focus on professional growth.

• Access to cutting-edge tools and technologies to enhance productivity.

• Opportunities for career advancement within a fast-paced organization.