Head of Marketing

📋 Description

• Drive the next phase of marketing innovation at Covidence.

• Assist researchers, institutions, and review teams in gaining a deeper understanding of Covidence and evidence synthesis.

• Manage marketing efforts related to positioning, content, product marketing, and demand generation for both institutional and practitioner audiences.

• Collaborate closely with Product, Revenue, Community, and Leadership teams.

• Enhance market clarity regarding Covidence's role and its significance.

• Foster trust and confidence in Covidence’s approach to AI and evidence synthesis.

• Amplify Marketing’s impact on enterprise engagement, pipeline, and customer expansion.

• Promote more effective collaboration among Marketing, Product, Revenue, and Community teams.

• Guide the organization in leveraging Marketing strategically to improve customer insights and market trust.

• Develop essential capabilities for the upcoming growth phase within a lean, highly collaborative organization.

⛳️ Requirements

• Proven experience in owning or significantly shaping marketing strategy and execution in a B2B and/or enterprise context.

• Demonstrated experience in building or evolving positioning and market narratives for products or companies over time.

• Familiarity with operating in complex or institutional purchasing environments.

• Strong strategic thinking abilities coupled with the capacity to transition smoothly between strategy and practical implementation.

• Excellent written and verbal communication skills.

• Sound judgement and evidence-based decision-making capabilities.

• Experience in leading teams, projects, or cross-functional initiatives in remote settings.

• Background in positioning, content, product marketing, and demand generation (strongly preferred).

• Experience in producing high-quality thought leadership or market education content (strongly preferred).

• Ability to simplify technical or specialized products for market comprehension (strongly preferred).

• Strong instincts regarding storytelling, positioning, and audience psychology (nice to have).

• An interest in research, evidence, healthcare, or scientific rigor (nice to have).

🏝️ Benefits

• Competitive salary reviewed twice a year.

• Remote-first team, allowing work from anywhere in Australia or New Zealand with a minimum of 4 hours overlap with AEST business hours.

• Flexible work arrangements.

• Additional time off provided between Christmas and New Year.

• Paid parental leave.

• Support for wellbeing and learning.

• Monthly allowance for home office expenses.