Head of Marketing – AI Marketing SaaS

This is a fully remote position, open to applicants in Texas.

📋 Description

• You will be tasked with creating a qualified sales pipeline and driving revenue growth through demand generation led by partnerships.

• Your performance will be evaluated based on the number of qualified opportunities generated, the pipeline created, revenue influenced, and the consistency of the systems you develop.

• Construct and expand a reliable pipeline generation engine utilizing affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry connections.

• Generate qualified opportunities for the sales division and take ownership of the marketing-sourced pipeline and revenue.

• Manage the allocation of the marketing budget and devise a channel strategy focused on ROI and revenue results.

• Develop repeatable acquisition systems that lessen reliance on founder-driven growth.

• Craft website messaging, positioning, and content that enhance conversion rates and boost qualified inbound demand.

• Create visibility strategies for SEO, AEO, and LLM that facilitate measurable pipeline expansion.

• Leverage AI and automation to enhance output, improve efficiency, and establish scalable growth systems.

• Collaborate with leadership to set revenue targets, pipeline objectives, channel KPIs, and forecasting models.

⛳️ Requirements

• 4-7+ years of practical B2B marketing experience in ecommerce SaaS, affiliate marketing, creator marketing, influencer marketing, partnership marketing platforms, or the Shopify ecosystem.

• Extensive experience in building and scaling affiliate, creator, influencer, referral, and partnership programs for ecommerce brands or SaaS companies catering to ecommerce brands.

• A proven history of generating qualified pipeline and revenue through partnership-led growth, with experience managing pipeline, revenue, or marketing-sourced opportunities.

• Background in creating thought leadership, positioning, messaging, and content that positions a company as a leader within the partnership marketing space.

• Experience in establishing marketing systems from the ground up in a fast-paced startup environment with a hands-on, builder mentality.

• Strong skills in copywriting, website messaging, go-to-market strategy, and content marketing, with the ability to explain complex partnership marketing concepts to potential buyers.

• Working understanding of SEO, AEO, LLM visibility, and how buyers discover software through AI-driven search.

• An AI-first operator who executes independently without relying heavily on agencies, large teams, or a flawless playbook.

🏝️ Benefits

• Remote work options

• Performance bonuses

• Equity opportunities