Head of Marketing, 360° Marketing Lead

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of and implement a comprehensive marketing strategy focusing on acquisition, conversion, retention, and brand development.

• Develop and oversee paid media campaigns across platforms such as Meta, Google, and other pertinent digital channels.

• Formulate and execute SEO and emerging AI-search (AEO) strategies to enhance organic growth.

• Create and refine customer acquisition funnels, landing pages, and website conversion paths.

• Track and evaluate marketing performance, reporting on critical metrics and pinpointing growth opportunities.

• Collaborate with founders and external partners to establish and refine the company's brand identity and positioning.

• Manage marketing budgets and allocate resources effectively to maximize return on investment (ROI).

• Develop initiatives for customer retention and lifecycle marketing to boost engagement and lifetime value.

• Ensure that all marketing efforts adhere to relevant industry regulations and platform advertising guidelines.

• Utilize AI tools and automation when suitable to enhance efficiency and lower costs.

• Coordinate and oversee external freelancers, agencies, or contractors when specialized support is needed.

• Stay informed about industry trends, competitor actions, and emerging marketing technologies.

⛳️ Requirements

• A minimum of 3 years of experience in a full-funnel digital marketing position with complete ownership of marketing outcomes.

• Proven track record of executing across various channels, including paid social, paid search, SEO, content, analytics, and website optimization.

• Experience in developing and scaling customer acquisition strategies for D2C, e-commerce, healthcare, wellness, telehealth, or similarly regulated sectors.

• Strong knowledge of Meta and Google advertising platforms along with their compliance requirements.

• Demonstrated capacity to create marketing strategies while being actively involved in implementation.

• Experience in startup, scale-up, or high-growth settings with limited resources.

• Strong analytical abilities and confidence in using data to inform decision-making and optimize campaigns.

• Excellent understanding of web analytics, conversion tracking, and marketing performance reporting.

• Strong brand and creative instincts, with the capability to provide guidance and feedback on design, messaging, and user experience.

• Comfortable working autonomously, prioritizing tasks effectively, and managing multiple projects simultaneously.

• Proactive, self-driven, and highly accountable with a solid sense of ownership.

• Experience with AI-powered marketing tools and automation platforms is highly desirable.

• Previous marketing experience in regulated industries such as healthcare, pharmaceuticals, telehealth, financial services, or similar environments is a significant advantage.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Access to the latest marketing tools and technologies.

• Flexible working hours and remote work options.

• Supportive and inclusive company culture.