Growth Marketing Manager – Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the paid social channel strategy for Meta and TikTok, while also providing support for Pinterest, encompassing account and campaign structure, funnel coverage, and budget distribution.

• Take ownership of budget pacing across all three channels and perform real-time reallocations based on performance indicators.

• Lead the design of incrementality tests for social channels in collaboration with the measurement framework.

• Contribute channel-specific insights to weekly cross-channel performance reports.

• Keep track of changes in platform products, beta opportunities, and algorithm developments.

• Act as the primary liaison for relationships with platforms and agencies.

• Manage communications with partners, ensure performance accountability, evaluate vendors, and maintain internal institutional knowledge.

• Supervise, assess, and guide the application of AI execution tools for bid management, audience optimization, pacing, and creative performance.

• Analyze automated optimization results, override inappropriate recommendations, and document insights gained.

• Establish guidelines, testing protocols, and performance metrics for AI tools.

• Direct the creative brief strategy by utilizing performance data and channel hypotheses.

• Offer channel-specific creative insights for Meta and TikTok.

• Recognize creative fatigue and provide input for the creative brief cycle.

• Collaborate on landing page testing and analyze post-click performance.

• Engage in creative quality assurance and interpret performance after launch.

⛳️ Requirements

• 5–7 years of direct experience in paid social, with a significant focus on managing Meta Ads at scale (monthly budgets in six figures or more) within the fashion and/or apparel e-commerce sectors.

• In-depth knowledge of Meta Ads Manager, including campaign structure, auction mechanics, creative testing, Advantage+ features, product feed management, and attribution settings.

• A true creative inclination and the ability to convert paid social insights into briefs or constructive feedback.

• Strong analytical skills and the capability to construct a performance narrative from raw data.

• Experience with or a solid grasp of TikTok Ads.

• Experience in managing or coordinating relationships with external agencies or vendors, holding responsibility for performance results.

• Experience collaborating cross-functionally with creative, data, site, and external partner teams.

• Evaluative experience with AI and automation tools, including a readiness to challenge outputs and rigorously test logic.

• Must possess authorization to work in the U.S.

🏝️ Benefits

• Competitive salary + equity

• Medical/Dental/Vision insurance

• Paid parental leave

• Flex time off

• Discounted and free products