Head of Growth – Paid Media

This is a fully remote position, open to applicants in Florida.

📋 Description

• Proactive and effective scaling of Meta to achieve six figures in daily revenue when the unit economics are favorable.

• Comprehensive paid media strategy encompassing Meta, Google, and TikTok, with a distinct prioritization of areas to focus on and safeguard margins.

• Identify performance issues at the creative, audience, offer, landing page, or checkout levels, and determine the optimal order for resolution.

• Lead creative strategy in collaboration with our creative team.

• Manage senior client relationships across a portfolio of rapidly growing DTC brands.

• Foster team growth by developing junior analysts and strategists into capable, autonomous professionals.

⛳️ Requirements

• Proven history of scaling Meta accounts to exceed $100k per day.

• 6–10 years of experience in paid digital advertising, with significant time spent managing substantial Meta budgets for DTC e-commerce brands.

• In-depth understanding of Meta's algorithm, including aspects such as creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that optimizes spending efficiency at scale.

• Strong analytical skills paired with decisive action; you make informed decisions quickly and take responsibility for results.

• Clear and straightforward communicator with clients, leadership, and your team, particularly when delivering unfavorable news.

🏝️ Benefits

• Fully remote work environment - we have established the necessary infrastructure for high-performing distributed teams and empower our employees to perform their best work from their preferred locations.