Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement growth marketing strategies that support the recruitment of Loan Officers, Elevate coaching, retention, and associated growth objectives.

• Transform strategic vision and business goals into comprehensive campaign strategies, content schedules, creative materials, and completed projects.

• Take ownership of designated initiatives from conception through development, review, launch, and follow-up.

• Craft and refine content for social media, email communications, presentations, scripts, campaigns, and event promotions.

• Formulate social media strategies, content calendars, copy, and creative assets for assigned growth initiatives and thought-leadership channels.

• Produce social media posts, carousels, short-form video concepts, calls to action, and repurpose meetings, events, podcasts, interviews, and presentations into reusable content.

• Oversee reviews, approvals, scheduling, and publishing through established partners and processes.

• Design on-brand social graphics, presentations, one-pagers, recruiting tools, campaign materials, and event assets using Canva.

• Conduct interviews with Loan Officers, recruiters, coaches, and leaders to gather stories, testimonials, insights, and proof points.

• Assist with Elevate enrollment, engagement, events, coaching content, and social visibility efforts.

• Develop scalable marketing tools and resources for recruiters, coaches, sales leaders, and internal partners.

• Interpret executive and thought-leader perspectives into social content, presentations, talking points, and marketing materials.

• Foster relationships with senior leaders and cross-functional teams.

• Travel to selected events, conferences, strategy sessions, and content production activities.

• Utilize approved generative AI tools to enhance research, ideation, drafting, editing, content repurposing, prototyping, and workflow optimization.

• Develop AI-enabled workflows and ensure outputs are accurate, aligned with tone, brand, and compliance standards.

• Monitor campaign goals, content, and social media performance; maintain scorecards and offer recommendations.

• Keep organized campaign files, Canva templates, content libraries, story assets, and project documentation.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, Business, or a related field.

• A combination of education and experience may be considered in lieu of the Bachelor’s degree.

• Preferred minimum of three years of experience in social media, content marketing, growth marketing, communications, or a similar field.

• Exceptional interpersonal, verbal and written communication, listening, and storytelling abilities.

• Capability to work independently or collaboratively within a team.

• Proficient in organizing and managing multiple priorities simultaneously.

• Experience in developing and implementing social media content, content calendars, and multi-channel campaigns, including on LinkedIn or other business-oriented platforms.

• Advanced proficiency in Canva with a portfolio showcasing professional-quality creative work.

• Ability to translate broad strategic direction into actionable work and drive initiatives to completion.

• Familiarity with generative AI tools such as ChatGPT, Claude, or similar platforms.

• Proficient in developing prompts and assessing and adopting emerging technology tools.

• Proficiency in Microsoft Office Suite, including Word, Excel, Wiki, collaborative cloud-based applications, and third-party software tools.

• Capability to work independently and communicate proactively in a fully remote setting.

• Willingness and ability to travel periodically, including overnight trips, as required by business needs.

• Ability to thrive in a fast-paced, metrics-driven environment.

• Strong commitment to company values.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• AD&D insurance.

• LTD insurance.

• 401(k) with employer match.

• Friendly work environment.

• Competitive salary.

• Occasional travel to selected events, conferences, strategy sessions, and content productions.