Head of Growth Marketing

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the comprehensive performance marketing strategy encompassing paid, affiliate, subscription, and TikTok Shop.

• Establish and achieve key performance indicators (KPIs) such as ROAS, CAC, LTV, MER, and contribution margin.

• Propel profitable expansion by refining channel mix, enhancing spend efficiency, and ensuring customer quality.

• Discover avenues to augment LTV, particularly through subscription models.

• Lead paid media initiatives across platforms including Meta, Google, TikTok, and other emerging channels.

• Develop and expand affiliate and creator-led commerce initiatives.

• Oversee the TikTok Shop strategy, collaborating with external agencies for effective execution.

• Manage search strategy across both paid and organic (SEO) channels, adapting methods for innovative AI-driven discovery (AGO).

• Supervise budgets, bidding strategies, and channel mix to optimize returns.

• Collaborate with brand and content teams to create high-impact creative assets.

• Manage website conversion rate optimization (CRO) for landing pages, product detail pages (PDPs), and the checkout process.

• Continuously test and refine creative content, offers, and funnel performance, while driving a structured A/B testing roadmap for ads and on-site experiences.

• Lead lifecycle marketing initiatives (email/SMS) to enhance repeat purchases and LTV.

• Develop and optimize subscription programs, including offers, user experience, and retention flows.

• Streamline the entire customer journey from initial engagement to repeat purchases.

• Take charge of direct-to-consumer (DTC) revenue forecasting, incorporating demand planning across campaigns, promotions, and seasonal trends.

• Collaborate with supply chain and operations to ensure inventory aligns with growth strategies (in-stock, avoiding missed revenue opportunities).

• Create reports and translate data insights into actionable recommendations to improve efficiency, scalability, and profitability.

⛳️ Requirements

• Demonstrated experience in leading growth marketing, performance marketing, or digital acquisition for a DTC, e-commerce, wellness, CPG, or consumer brand.

• Solid hands-on experience in managing paid media across Meta, Google, TikTok, and other performance-driven platforms.

• Proven track record of scaling DTC and/or Amazon revenue in Canada, the US, or comparable markets.

• Deep understanding of key growth metrics such as ROAS, CAC, LTV, MER, AOV, conversion rate, retention, and contribution margin.

• Experience with lifecycle marketing, covering email, SMS, repeat purchase strategies, and subscription growth initiatives.

• Familiarity with affiliate marketing, creator commerce, TikTok Shop, and emerging social commerce platforms.

• Strong grasp of website CRO, landing page testing, PDP optimization, checkout optimization, and A/B testing methodologies.

• Capability to manage budgets, forecast revenue, analyze campaign performance, and make data-driven choices.

• Commercially astute with an ability to balance growth, profitability, inventory management, and customer quality.

• Experience in collaborating with external agencies, freelancers, and cross-functional internal teams.

• Exceptional analytical, communication, and project management abilities.

• Comfortable working in a dynamic, high-growth environment where both strategy and execution are critical.

🏝️ Benefits

• What we Offer:

• Opportunities for growth and advancement.