Head of Growth – Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will oversee the marketing strategy for both brands and continue to enhance our marketing engine.

• Collaborate with David to develop and execute the growth strategy for both brands.

• Expand paid channels, content strategies, creator partnerships, CRM efforts, and conversion rates.

• Manage and further enhance existing performance frameworks.

• Scale up marketplaces and retail options (e.g., Amazon, pharmacies, and drugstores) as new channels.

• Identify and experiment with new growth opportunities.

• Enhance cross-selling, funnel optimization, and customer retention strategies.

• Build and manage relationships with external partners and internal resources.

• Long-term focus: international expansion, new channel development, and team growth.

⛳️ Requirements

• Several years of experience in direct-to-consumer (DTC), e-commerce, or growth marketing.

• Demonstrated success in scaling a brand or digital business.

• Strong capabilities in both strategic planning and execution.

• Proficient in working with KPIs such as CAC, LTV, ROAS, and conversion rates.

• Entrepreneurial mindset with a sense of ownership and a hands-on approach.

• Proficient in German and have a good command of English.

🏝️ Benefits

• High level of responsibility from the outset.

• Direct collaboration with the founders.

• A profitable company model (no high-burn startup approach).

• Two strong brands with considerable growth potential.

• Equity participation and a genuine pathway to executive leadership.

• Remote-first work culture with regular on-site meetings based on mutual agreement.

• A meaningful product that makes a real impact for families.