Head of Growth Marketing

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Engage in hands-on activities: evaluate the complete acquisition setup, initiate and oversee Meta campaigns, and present a comprehensive action plan with performance objectives.

• Enhance campaigns by analyzing CAC, ROAS, LTV, and CR; track ad account and user journey metrics, making adjustments based on findings.

• Propel creative effectiveness, contribute innovative ideas, assist in producing high-performing creatives, and implement creative factory insights at the campaign level.

• Conduct growth experiments, refine existing user acquisition flows, and generate performance reports that include key insights and subsequent steps.

• Take charge of the product growth strategy and ensure alignment with business objectives.

• Lead, mentor, and develop the creative and user acquisition teams.

• Establish scalable growth processes, experimentation frameworks, and OKR cycles.

• Manage budget allocation, scaling plans, and the identification of new channels and markets.

• Foster cross-functional collaboration with product, marketing, and analytics teams.

⛳️ Requirements

• Over 4 years of experience in user acquisition or as a growth manager in a product-focused company.

• Experience in management or readiness to lead a team.

• Demonstrated success in scaling Meta ads with a budget exceeding $1M.

• Familiarity with subscription-based products aimed at Tier 1 markets.

• Strong analytical abilities in campaign measurement, data analysis, and A/B testing.

• Builder mentality; adept at scaling from the ground up.

• Proficient in optimizing traffic based on CPL, CAC, LTV, ROAS, and ROI metrics.

• Experience in optimizing creatives during the campaign setup phase and utilizing creative factory insights to enhance scalable marketing performance.

• Proven history of scaling user acquisition for new products from concept to significant growth.

• Proficiency in English at an upper-intermediate level or higher.

🏝️ Benefits

• Freedom to innovate. No micromanagement, politics, or unnecessary complications.

• Work with a top-tier team of established operators, product thinkers, and creative talents.

• Multiple growth paths. Your journey matters. We support various forms of development: leadership, depth, and breadth, allowing you to choose your direction.

• Competitive salary with a performance-based bonus structure that exceeds market standards.

• Unlimited vacation and sick leave policies.

• Premium Apple equipment, as we believe in swift technology and ambitious goals.

• Company-funded lunches, because a well-fed mind creates exceptional work.