Head of Growth – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the U.S. marketing strategy to enhance awareness, engagement, and enrolment across the online school portfolio.

• Lead, mentor, and cultivate a high-achieving marketing team specializing in strategy, creativity, and performance marketing.

• Align U.S. marketing priorities with global goals while tailoring strategies to meet regional market demands.

• Convert business objectives into quantifiable marketing plans featuring clear KPIs and accountability for ROI.

• Manage brand strategy, positioning, messaging, and architecture for all U.S. online school brands.

• Ensure a consistent brand identity and experience across digital channels, events, partnerships, and communications.

• Supervise the development of brand guidelines and creative assets in collaboration with internal and external partners.

• Propel enrolment growth through integrated multi-channel campaigns, encompassing digital, social, content, partnerships, and events.

• Enhance marketing funnel performance, analytics, and reporting to improve conversion rates and meet enrolment targets.

• Collaborate with Admissions and Academic teams to ensure marketing initiatives align with the student journey.

• Oversee agency, vendor, and marketing technology partnerships, including contracts, budgets, and performance metrics.

• Manage the U.S. marketing budget, ensuring effective resource allocation, optimized spending, and measurable financial outcomes.

⛳️ Requirements

• Strategic marketing leader with a successful history of driving brand growth, engagement, and customer acquisition.

• Possesses strong strategic and execution skills, with a hands-on approach and readiness to dive into tasks when necessary.

• A well-rounded marketer with proficiency in brand management, digital marketing, performance marketing, content creation, CRM, partnerships, and analytics.

• Commercially savvy, data-oriented, and dedicated to delivering measurable outcomes and ROI.

• Highly self-sufficient, proactive, and entrepreneurial, with a keen ability to identify opportunities and initiate action.

• A collaborative leader with outstanding stakeholder management and communication abilities.

• Results-driven, adaptable, and thrives in a dynamic, growth-oriented environment.

🏝️ Benefits

• Committed to safeguarding and promoting the welfare of children and young people.