Head of Growth – Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of pipeline targets (volume + quality), ensuring alignment with revenue objectives.

• Create and implement integrated campaigns encompassing outbound, inbound, events, partnerships, and paid channels.

• Develop and refine programs that yield Sales Qualified Leads (SQLs) and enhance the pipeline.

• Identify ICP segmentation and focus on high-value accounts.

• Formulate channel strategies (paid, organic, outbound, events, ABM).

• Regularly test and improve messaging, offers, and conversion pathways.

• Manage budget distribution across channels with a clear accountability for ROI.

• Oversee paid acquisition efforts (LinkedIn, Google, etc.) and optimize conversion rates.

• Execute thorough experimentation (A/B testing, funnel optimization).

• Collaborate closely with Sales leadership to establish qualification criteria and feedback mechanisms.

• Ensure that marketing-generated pipelines effectively translate into revenue.

• Align campaigns with various sales strategies (e.g., enterprise outbound vs. PLG vs. hybrid).

• Work together with Product to guarantee message-market alignment.

• Join forces with go-to-market operations on attribution, reporting, and funnel transparency.

⛳️ Requirements

• At least 5 years of experience in B2B SaaS marketing, specializing in demand generation.

• A proven history of generating quantifiable pipeline results in an early growth-stage company.

• Strong understanding of both inbound and outbound / ABM strategies.

• Experience in managing or collaborating on paid acquisition and growth experimentation.

• In-depth knowledge of marketing and sales tools (we currently utilize HubSpot).

🏝️ Benefits

• 401k with up to 4% matching.

• 28 days of annual leave (including vacation and holidays).

• Health, dental, and vision insurance coverage.

• Catered lunches provided at the Pittsburgh office.

• Flexible work arrangements available.

• Visa sponsorship offered for exceptional candidates.