Head of Growth

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of paid user acquisition across Meta, TikTok, Google, and other growth channels.

• Oversee campaign architecture, budgets, bidding techniques, audience targeting, and ad placements.

• Spearhead creative testing by assessing assets from internal creative and UGC teams, amplifying successful campaigns, and swiftly adjusting underperforming ones.

• Enhance the entire acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback periods.

• Increase marketing investment while ensuring high acquisition efficiency.

• Manage attribution and measurement for mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance evaluations.

• Collaborate with product teams and leadership to enhance onboarding processes, landing experiences, and conversion rates.

• Present campaign performance using clear metrics and actionable insights.

• Persistently explore new audiences, creative strategies, and acquisition avenues.

⛳️ Requirements

• 4+ years of experience in managing paid user acquisition for B2C consumer mobile applications.

• Demonstrated expertise in running and scaling Meta Ads campaigns with complete accountability for performance results.

• Practical experience with TikTok Ads and Google App Campaigns.

• Strong grasp of mobile app acquisition, subscription-based businesses, and conversion funnels.

• Comprehensive knowledge of attribution platforms like AppsFlyer or Adjust.

• Familiarity with SKAdNetwork (SKAN), deferred deep linking, and challenges related to iOS attribution.

• Strong analytical skills with a focus on CAC, ROAS, LTV, payback, and campaign optimization.

• Ability to work independently and take ownership of the paid acquisition role.

• Experience utilizing AI tools to enhance research, reporting, analysis, or campaign optimization.

• Exceptional communication skills and fluency in English.

🏝️ Benefits

• Competitive compensation

• Fully remote work environment

• Flexible working hours

• Generous vacation policies

• Opportunity to make a measurable impact on a global product at scale