Head of Growth

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of overall revenue strategy and P&Ls for TikTok Shop, Amazon, IG, Meta, and DTC.

• Establish and manage channel economics (CAC, MER, ROAS) while optimizing media budget allocation.

• Develop offer structures, pricing strategies, bundles, subscription plans, and customer retention systems.

• Lead analytics and reporting efforts: maintain dashboards, attribution models, weekly KPI tracking, and executive reporting.

• Oversee the creative testing framework and collaborate with content/performance teams to maximize successful assets.

• Create growth loops across channels (TikTok → Amazon/DTC → paid/social).

• Enhance subscription growth, repeat purchase rates, and MER efficiency.

• Establish a testing roadmap (creative hooks, landing pages, promotions) and focus on scalable winners.

• Recruit, mentor, and align cross-functional stakeholders (media, creative, influencer, product, supply).

⛳️ Requirements

• Over 5 years of growth leadership experience in DTC/CPG, with extensive knowledge of marketplace and social commerce.

• Proven success in scaling Meta/Insta, TikTok Shop, and Amazon.

• Strong analytical skills (SQL/BI), expertise in attribution, LTV modeling, etc.

• Hands-on experience with creative testing, landing page conversion rate optimization (CRO), and performance playbooks.

• Exceptional cross-functional leadership capabilities and a results-oriented execution approach.

🏝️ Benefits

• Currently utilizing agencies alongside some in-house resources.