Head of Growth

📋 Description

• Design and spearhead comprehensive acquisition strategies tailored to key audiences, product offerings, and strategic account segments to cultivate a qualified pipeline and attract new customers.

• Convert product marketing positioning and content marketing resources into cohesive acquisition campaigns across various digital platforms, industry events, partnerships, and account-based marketing initiatives.

• Identify high-intent buyer signals and enhance acquisition channels—including organic search, paid media, and website conversion paths—to engage new prospects who are actively seeking solutions.

• Create automated engagement and nurturing programs that guide prospects through the acquisition funnel, transforming interest into sales discussions.

• Establish and execute clear funnel metrics and attribution models that quantify marketing’s impact on pipeline and revenue, facilitating data-driven decision-making.

• Lead a high-performing growth team tasked with demand generation, account-based marketing, and funnel optimization while promoting a culture of experimentation and accountability for pipeline outcomes.

⛳️ Requirements

• 6-10 years of experience in B2B marketing with an emphasis on growth marketing, demand generation, or acquisition strategy.

• Proven track record of generating pipeline for subscription, SaaS, or information services companies.

• Experience overseeing the entire acquisition funnel from market engagement to opportunity creation.

• Demonstrated leadership skills in building and managing high-performing marketing teams.

• Strong expertise in utilizing CRM and marketing automation platforms (Salesforce and Pardot preferred).

• Experience collaborating closely with commercial teams to align marketing initiatives with revenue objectives.

🏝️ Benefits

• Competitive compensation: Salaries are aligned with experience for candidates who fulfill the complete scope of the role and offer relevant senior-level expertise.

• 401K

• Wellbeing Allowance of $500 per annum

• Private medical insurance

• Annual leave plus an additional day off to celebrate your birthday

• Inclusive and accessible support during the application and recruitment process