Head of Growth

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Take ownership and lead the comprehensive growth strategy encompassing acquisition, conversion rate optimization (CRO), and retention.

• Integrate paid media, eCommerce, and customer relationship management (CRM) into a unified system.

• Identify and prioritize the most impactful growth levers throughout the funnel.

• Develop and implement structured frameworks for experimentation.

• Enhance key metrics including conversion rates, average order value (AOV), retention, and lifetime value (LTV).

• Manage growth forecasting, reporting, and performance visibility across the funnel.

• Convert data into clear and actionable growth initiatives.

• Detect bottlenecks within the customer journey and eliminate them.

• Align cross-functional teams around common growth objectives.

• Foster a culture of testing, iteration, and continuous improvement.

• Review performance metrics across acquisition, site engagement, and lifecycle stages.

• Identify inefficiencies and growth opportunities throughout the funnel.

• Conduct structured testing across creative assets, landing pages, and retention strategies.

• Collaborate closely with eCommerce and CRM teams to enhance conversion rates and LTV.

• Lead weekly performance reporting and reviews with leadership.

• Oversee the execution of multiple growth initiatives concurrently.

⛳️ Requirements

• Demonstrated experience in scaling growth within a direct-to-consumer (DTC) or eCommerce business.

• In-depth understanding of full-funnel growth strategies, from acquisition to retention.

• Experience in performance marketing, CRO, and lifecycle management.

• Strong analytical skills with the ability to translate data into actionable insights.

• Experience in building or working within experimentation frameworks.

• Solid commercial knowledge of customer acquisition cost (CAC), lifetime value (LTV), conversion rate (CVR), and average order value (AOV).

• Proven track record in high-growth, fast-paced environments.

• Ability to work effectively across various functions, including marketing, product, and operations.

• Proficiency in English (German language skills are a significant advantage).

🏝️ Benefits

• Competitive compensation package along with a performance-based bonus.

• Flexible working arrangements (EU-based).