Growth Marketing Lead – Biotechnology

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the complete marketing ecosystem for its brands, driving measurable and ROI-driven growth.

• Execute SEO strategies encompassing technical setup and content planning.

• Oversee paid advertising initiatives aimed at direct-to-consumer conversions.

• Develop organic content across various platforms.

• Attain a minimum of 3x ROI on paid advertising campaigns.

• Enhance organic search authority for primary brands.

• Ensure a consistent content schedule across multiple platforms while scaling the paid budget based on proven performance.

⛳️ Requirements

• A minimum of 5 years in growth marketing, SEO, and digital marketing, with comprehensive ownership of the marketing function for at least one brand or product line.

• Practical experience in both SEO (technical setup—tags, metadata, site structure—and content strategy) and paid advertising (campaign development, optimization, performance tracking).

• Proven record of achieving 3x+ ROI/ROAS on paid advertising campaigns, supported by metrics on CV.

• Expertise in using paid advertising platforms, such as Google Ads and Facebook Ads Manager.

• Familiarity with Google Analytics and SEO tools for keyword research and site audits (Ahrefs, SEMrush, or equivalent).

• Experience in creating and managing organic content across multiple platforms, including static social/media content.

• C1+ English (CEFR) proficiency for strategic client-facing communication.

• Experience managing marketing efforts across 3 or more brands or product lines simultaneously (Nice-to-Have).

• Exposure to health, medical, biotech, or life sciences industries (Nice-to-Have).

• Proficiency with AI tools to enhance content creation and marketing efficiency (Nice-to-Have).

• Background as a founder, first marketing hire, or experience in early-stage startups (Nice-to-Have).

• Documented direct-to-consumer (DTC) marketing experience with proven conversion outcomes (Nice-to-Have).

🏝️ Benefits

• Competitive Salary: Based on your experience and skills.

• Remote Work: Enjoy the flexibility of fully remote work—anywhere.

• Team Incentives: Recognition for maintaining 100% CRM hygiene and timely reporting.

• Generous PTO: In line with company policy.

• Health Coverage for PH-based talents: HMO coverage available after 3 months for full-time employees.

• Direct Mentorship: Receive guidance from international industry experts.

• Learning & Development: Continuous access to resources for your professional growth.

• Global Networking: Opportunities to connect with professionals from around the world.