Head of Global Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of global pipeline objectives.

• Drive acquisition of new logos and foster growth of new products within current customers.

• Provide a consistent, high-quality pipeline in alignment with revenue objectives, conversion performance goals, and quarterly execution commitments.

• Collaborate with Sales leadership to establish pipeline quality benchmarks, mutual conversion expectations, and effective inspection routines that yield results.

• Direct established Vertical Demand Generation Directors who are aligned with market segments.

• Create and nurture a high-performing global demand organization with defined performance standards.

• Attract, mentor, and advance top-tier demand talent.

• Promote consistency, urgency, and accountability across vertical teams while adapting programs to meet the demands of today’s buyers.

• Establish clear operational rhythms that include forecast reviews, performance scorecards, pipeline diagnostics, and weekly execution assessments.

• Develop transparent accountability frameworks linked to leading indicators, lagging results, and corrective action strategies.

• Allocate demand investments based on performance metrics and growth potential.

• Convert performance gaps into detailed execution plans, assigning ownership, timelines, and measurable improvement objectives.

• Integrate customer-centric and experience-driven principles into the demand strategy.

• Align programs with buyer behavior, lifecycle stages, and segment priorities.

• Ensure that demand programs facilitate both acquisition and expansion growth.

• Translate AI capabilities into quantifiable demand performance improvements.

• Enhance targeting accuracy, personalization, testing speed, and market entry speed through AI-enabled workflows.

• Collaborate with Marketing Operations, Data Science, IT, GTM Engineering, and Revenue Operations to implement scalable demand capabilities.

• Utilize forecasting, predictive insights, and measurement frameworks to inform decision-making.

• Lead structured experimentation to identify and amplify effective growth strategies.

• Continuously improve cost per opportunity and pipeline productivity.

• Establish shared accountability with Sales for pipeline quality, conversion effectiveness, and expansion results.

• Translate strategies into scalable execution plans with clear accountability, milestones, operating rhythms, and measurable outcomes in conjunction with Marketing Operations and GTM Engineering.

• Apply forecasting, analytics, and funnel governance in partnership with Data Science and Revenue Operations.

• Collaborate with Product Marketing to ensure attractive offers and clear positioning.

• Partner with Brand to enhance market consideration across various vertical segments.

• Work together with Customer Success to drive expansion pipeline within existing accounts.

⛳️ Requirements

• Over 12 years of leadership experience in B2B SaaS demand generation.

• Proven ownership of pipeline outcomes that are directly linked to revenue, with a history of achieving measurable results against targets.

• Demonstrated capability to swiftly transition from strategy to execution, creating focus, momentum, and accountability across teams.

• Established leadership of multi-team, segment-aligned demand organizations.

• Strong history of developing operational rhythms and accountability systems.

• Experience in scaling repeatable demand strategies across various segments.

• Proven experience in promoting AI adoption through cross-functional collaboration.

• Executive-level partnership skills with leaders in Sales, Operations, and Analytics.

• Experience functioning in complex, multi-solution SaaS environments.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Flexible remote work options.

• Wellness Programs.

• 401(k) plan with employer matching.

• Flexible paid time off.

• Generous Parental Leave.

• Donations for community service initiatives.

• Pet insurance, along with legal and identity protection services.

• Tuition reimbursement program.