Head of Event Marketing

This is a fully remote position, open to applicants in Saudi Arabia.

📋 Description

• Develop and implement annual marketing strategies that align with business goals

• Construct integrated marketing plans featuring distinct audience segmentation and positioning

• Create engaging value propositions for delegates, visitors, exhibitors, and sponsors

• Establish quantifiable KPIs for brand awareness, registrations, revenue, and ROI

• Spearhead go-to-market strategies for new product launches and portfolio expansion

• Oversee the entire marketing journey from discovery and planning to launch, growth, live delivery, and post-event activities

• Achieve attendee acquisition targets and assist in sponsorship sales efforts

• Optimize marketing ROI while managing budgets efficiently

• Identify new audience segments and potential revenue streams

• Develop event brands and ensure consistency across all channels

• Cultivate relationships with government ministries and public sector entities

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or Communications (Master's degree preferred)

• Over 10 years of experience in integrated marketing, with at least 5 years in a senior leadership role

• Demonstrated success in managing conferences, exhibitions, or large-scale events within Saudi Arabia and the GCC

• Experience in launching new event brands and managing multi-million-dollar budgets

• Proficiency in digital marketing, CRM, automation, and performance marketing

• Strong commercial acumen and experience working with government stakeholders

🏝️ Benefits

• Flexible work arrangements

• Supportive leadership team

• Disability-friendly environment