Associate Director, Consumer Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive execution and enhancement of email, push, and in-product messaging initiatives.

• Develop and implement channel best practices aimed at boosting engagement, retention, and conversion rates.

• Consistently test and refine targeting, timing, templates, and creative assets to enhance performance across all owned channels.

• Create and sustain detailed analytics frameworks to assess channel effectiveness and inform optimizations.

• Promote and champion channel best practices (e.g., send frequency, audience segmentation, personalization).

• Explore new communication channels (e.g., SMS) for potential growth opportunities.

• Initiate, test, and expand new channels with a focus on alignment, compliance, and return on investment.

• Stay informed about developments that may affect deliverability and channel performance, including changes in platforms, operating systems, privacy regulations, and AI-driven filtering.

• Collaborate with cross-functional teams to swiftly communicate and implement necessary strategic pivots.

• Work closely with Product and Engineering teams to enhance and maintain a scalable, reliable, and AI-enabled MarTech infrastructure.

• Define requirements for automation, personalization, data flow, and reporting across all growth channels.

• Lead the quick identification, troubleshooting, and resolution of platform-related issues.

• Integrate scientific methodology into growth initiatives: design experiments, assess outcomes, and utilize insights to shape broader channel and growth strategies.

• Cultivate a data-driven, experiment-focused culture within the consumer growth team.

• Collaborate with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and drive impact.

• Communicate risks, opportunities, and results to stakeholders proactively, providing clarity and actionable insights.

• Mentor team members in developing exceptional growth operations skills and promote a high-performance culture centered on continuous learning and operational excellence.

• Act as a mentor and subject matter expert in Growth and MarTech operations.

⛳️ Requirements

• 8+ years of practical experience in managing and optimizing various owned and emerging marketing channels (email, push, in-product, SMS).

• Proven track record in developing channel strategies based on analytics, collaborating effectively with Product and Engineering teams.

• Demonstrated capability in managing and improving MarTech infrastructure to support advanced growth initiatives.

• Strong proficiency in campaign analytics and reporting; capable of transforming complex data into actionable strategies and recommendations.

• Expertise in utilizing AI, experimental frameworks, and advanced analytics to boost channel performance and drive innovation.

• Acknowledged for anticipating channel disruptions (such as changes in deliverability, privacy laws, and platform updates) and swiftly adjusting strategies to sustain growth effectiveness.

• Self-driven, detail-oriented, and adept with technical concepts, analytics tools, and marketing automation platforms.

• Exceptional leadership and teamwork abilities; skilled at collaborating with cross-functional partners to achieve alignment and results.

• Proactive communicator capable of delivering clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership.

• Strong curiosity about evolving customer needs, market trends, and new growth technologies and channels.

• Bachelor's degree in Marketing, Business, Data Science, or a related field is required; an advanced degree is preferred.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage.

• 15 days of paid time off (PTO) (accrual starts on the date of hire and increases after 2+ years of service).

• 12 paid holidays plus one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness stipend.

• Reimbursement for home office expenses.

• Flexible spending account options.

• 401(k) retirement savings plan.

• Employee stock purchase plan.