This is a fully remote position, open to applicants in Maryland.

📋 Description

• Develop and manage the annual marketing strategy and budget, ensuring alignment with corporate objectives to achieve U.S. revenue targets.

• Collaborate with Segment and Worldwide Marketing teams to facilitate product launches, promoting swift adoption of both new and existing solutions.

• Partner with Sales to create effective training programs, ensuring that marketing materials and campaigns effectively support sales initiatives.

• Generate demand through events, digital marketing efforts, targeted advertising, and partner programs.

• Oversee and optimize marketing expenditures to improve return on investment, utilizing metrics such as MQLs, conversion rates, and campaign effectiveness.

• Champion the needs of both internal and external customers, ensuring that product, service, and business requirements are fulfilled.

⛳️ Requirements

• A Bachelor’s degree in scientific, engineering, or marketing fields is required.

• Over 7 years of experience in marketing and business development, ideally within the point of care segment or the pharmaceutical/analytical instrumentation/software/services sectors.

• Demonstrated ability to lead proactively with minimal direct oversight, develop talent, and collaborate effectively across global and local teams.

• Strong interpersonal skills, a customer-centric approach, and strategic thinking capabilities.

• Willingness to travel up to 30% of the time.