Head of Demand Generation

This is a fully remote position, open to applicants in Ohio, +2 more states.

📋 Description

• Take ownership of the demand generation strategy encompassing paid, organic, and email channels to generate a qualified pipeline for both self-serve and enterprise initiatives.

• Establish, monitor, and report on MQLs, SQLs, pipeline generated, conversion rates, CAC, and ROI by funnel to the CMO and senior leadership team.

• Oversee and predict the demand generation budget, directing expenditures towards the most effective channels and programs.

• Recruit, mentor, and develop a small team of demand generation marketers.

• Manage the demand generation marketing technology stack, which includes marketing automation, CRM integration, and analytics tools.

• Provide regular pipeline forecasts and reviews of campaign performance to senior management.

• Promote trial signups and subscriber conversion through strategies such as Google PPC, SEO, and AEO for the Zyte API self-serve funnel.

• Conduct campaign experiments and A/B tests to enhance funnel conversion rates.

• Align Developer Relations content and community engagement with paid and organic acquisition objectives.

• Develop the marketing-to-sales handoff process, which includes lead scoring, routing, and follow-up.

• Collaborate with Sales leadership on target segments, messaging, and lead prioritization for enterprise offerings.

• Assist in scaling an ABM strategy for designated target accounts.

• Execute campaigns that support sales outbound efforts and synchronize cadence and messaging with BDRs and Account Executives.

• Collaborate with the Content team to create technical materials for the sales-led approach.

⛳️ Requirements

• 8+ years of experience in demand generation, growth marketing, or revenue marketing, with a minimum of 2 years in a management position.

• Proven success in building and scaling demand generation initiatives across self-serve/PLG and enterprise funnels, preferably with ABM experience.

• In-depth hands-on expertise in Google PPC and SEO, along with a working knowledge of or interest in AEO.

• Strong understanding of pipeline and funnel metrics, linking marketing activities to revenue results by funnel.

• Experience collaborating with Sales/BDR teams on messaging, lead handoff, ABM, and outbound support.

• Cross-functional experience working with Developer Relations and Content teams.

• Hands-on experience with marketing automation platforms and CRM systems.

• Capability to manage and forecast a demand generation budget across various motions.

• Exceptional communication and collaborative skills across functions.

• High analytical rigor with the ability to translate campaign data into actionable insights.

• Prior experience in SaaS/PaaS supporting sales to Enterprise accounts is advantageous.

• Understanding of data harvesting/web crawling is beneficial, but not essential.

• Demonstrated creativity, initiative, and a strong sense of commercial awareness.

🏝️ Benefits

• Join a self-driven, progressive, and culturally diverse team.

• Enjoy the freedom and flexibility to work remotely.

• Have the opportunity to work with state-of-the-art open source technologies and tools.