Head of Demand Generation

This is a fully remote position, open to applicants in North America.

📋 Description

• Take ownership of Sybill's strategies for audience development, engagement, and conversion.

• Develop and implement the company’s comprehensive growth plan.

• Generate leads through social media, account-based marketing (ABM), large-scale campaigns, events, influencer collaborations, and community engagement.

• Create a growth strategy that enhances Sybill's visibility among target audiences.

• Expand and engage key demographics through ABM initiatives, sponsored content, events, advertisements/media, community outreach, and influencer partnerships.

• Monitor performance and quickly reallocate funds and resources to successful initiatives.

• Collaborate with product and content marketing teams to boost product launches and customize content for different audiences and channels.

• Leverage performance metrics to guide content-related decisions.

• Work in a high-responsibility, builder role with founders, marketers, and the sales team.

⛳️ Requirements

• Over 8 years of experience in marketing.

• More than 6 years in demand generation within high-growth B2B SaaS environments.

• A strong enthusiasm for contributing to early-stage startups.

• Proven experience in developing demand generation from the ground up or during the Series A phase in a B2B setting.

• Preferably, experience selling to sales, revenue, or go-to-market (GTM) decision-makers or influencers.

• Demonstrated ability to manage a growth budget and achieve a positive return on investment.

• Experience in owning key performance indicators (KPIs), lifetime value/customer acquisition (LTV/CA), business forecasts, and outcomes.

• In-depth understanding of online behaviors, communities, distribution, attention, and intent across various platforms.

• Proven success in building and converting audiences across pertinent channels.

• An inquisitive, analytical, and experimental mindset.

• Strong skills in data analysis and experimentation.

• Experience leveraging AI and utilizing AI agents effectively.

• Proficiency with contemporary go-to-market tools such as Clay, Amplemarket, or Apollo.

• Ability to integrate agentic workflows seamlessly.

• Excellent writing skills with the ability to adapt tone for different audiences.

• Capability to internalize messaging and positioning, translating it into impactful campaigns and programs.

🏝️ Benefits

• Equity

• Health benefits ("Plus health")