Head of Demand Generation

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the complete pipeline function — encompassing strategy, execution, and the team that supports it.

• Supervise two existing team members.

• Establish pipeline and MQL objectives.

• Formulate a comprehensive funnel strategy that spans paid media, email, lifecycle, and campaigns.

• Allocate budget effectively and report on performance metrics.

• Oversee and nurture a two-person demand generation team.

• Ensure synergy with sales regarding lead quality, transitions, and follow-up processes.

⛳️ Requirements

• 6–8+ years of experience in B2B SaaS demand generation.

• Minimum of 2 years in a management role.

• Proficient in managing paid performance and associated systems.

• Strong analytical skills with a focus on data.

• Experience with PLG or a product-led plus sales hybrid approach is highly advantageous.

• Hands-on experience with HubSpot or a similar platform.

• Demonstrates high ownership and tenacity.

• Excellent written communication skills.

🏝️ Benefits

• Competitive salary and equity options.

• Fully remote with a flexible work schedule.

• High level of ownership with minimal bureaucracy.

• Lean team focused on achieving results.

• Annual company retreat and team gatherings.

• Opportunity to build the sales motion from the ground up and significantly influence the company's direction.

• Direct collaboration with the founders and leadership team.