Head of Demand Generation

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of both sales and marketing functions for the organization.

• Manage the sales process from the initial conversation to the signed agreement.

• Conduct all introductory and discovery calls with incoming prospects.

• Oversee the entire pipeline from initial contact to closure.

• Address objections, conduct follow-ups, prepare proposals, and negotiate contracts.

• Develop and maintain a comprehensive sales playbook, objection library, and follow-up sequences.

• Lead and manage internal Meta advertising campaigns.

• Formulate and implement a broader marketing strategy that includes content development, brand positioning, and demand generation.

• Enhance the company’s brand to attract larger and more established clients.

• Create or oversee the production of marketing materials such as advertisements, landing pages, case studies, and social media content.

• Evaluate how advertising contributes to a larger growth strategy.

⛳️ Requirements

• A minimum of 3 years of B2B closing experience (not limited to appointment setting or lead qualification).

• Proven history of achieving $125,000 or more in total compensation in a previous position, with a significant portion derived from commissions or performance-based incentives.

• Experience selling professional services with a sales cycle of around 2 to 6 weeks targeting SMB or mid-market clients.

• Hands-on experience managing paid media campaigns (Meta preferred) or a robust understanding of direct response and digital marketing.

• Proficiency with CRM systems (HubSpot preferred), including pipeline management, deal tracking, and reporting functionalities.

• Comfortable functioning as an individual contributor across both sales and marketing domains.

• Excellent written and verbal communication abilities.

• Located in the United States and available during standard business hours.

• Authorized to work in the United States without the need for sponsorship.

🏝️ Benefits

• An $85,000 base salary plus performance-based commission (with an estimated OTE of approximately $150,000).

• Fully remote work arrangement.

• Opportunity to establish and lead a sales and marketing team as the company expands.

• Direct collaboration with the CEO and founding team.

• Focused on a single vertical niche with a strong product-market fit.