Head of Demand Generation

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the marketing-sourced and marketing-influenced pipeline metrics for both self-serve and direct sales strategies.

• Work backwards from bookings objectives to identify the necessary volume of MQLs, SQLs, and opportunities.

• Design and execute multi-channel DemandGen campaigns, including paid digital (Google, LinkedIn), email nurturing, content syndication, webinars, and more.

• Implement campaigns directly rather than only planning them.

• Oversee and enhance the marketing tech stack, ensuring it remains streamlined and effective.

• Create and maintain dashboards to track generated pipeline, conversion rates, and channel ROI.

• Collaborate regularly with sales teams and BDRs.

• Work alongside content and product marketing to ensure campaigns align with Bitrise's positioning.

• Conduct ongoing experiments on subject lines, landing pages, channel combinations, and messaging strategies.

• Document playbooks, campaign templates, and processes to support scalability.

• Lead a team of 3 Marketing Managers.

⛳️ Requirements

• 7+ years of experience in demand generation within B2B SaaS organizations.

• Proven experience in building or revitalizing a DemandGen engine.

• Demonstrated success in managing pipeline metrics and achieving targets.

• Hands-on experience with marketing automation (preferably HubSpot) and CRM systems (Salesforce).

• Strong analytical abilities with proficiency in reverse funnel analysis.

• Experience targeting developer marketing or technical buyers.

• Background in a hybrid PLG and sales-led operational environment.

• Extensive knowledge of paid digital strategies (Google Ads, LinkedIn), ABM, and content syndication.

• Exceptional project management skills.

• Outstanding communication and collaboration capabilities.

• Experienced in managing teams effectively.

🏝️ Benefits

• Private medical insurance and life assurance.

• Competitive stock options package.

• Remote work environment with opportunities for in-person collaboration.