Head of Creatives

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of Meta's creative strategy and production while collaborating closely with the founder.

• Conduct market research, gather customer insights, analyze competitors, and evaluate account performance.

• Create original concepts, adapt strategies from competitors, and refine successful advertisements.

• Craft high-converting scripts for Meta advertisements.

• Write engaging primary text, compelling headlines, and effective calls to action.

• Plan and shoot product B-roll footage to support advertising efforts.

• Edit video clips into Meta ads that feature strong hooks, clear narratives, and appropriate pacing.

• Design static ads for direct response, incorporating both copy and visual variations.

• Review creative outcomes with the media buyer and suggest further tests based on findings.

• Oversee the weekly creative pipeline, manage the asset library, handle revisions, and ensure final delivery.

• Provide a steady stream of testable video and static creatives to facilitate increased advertising expenditure.

• Detect performance trends and convert them into actionable recommendations.

• Independently handle research, planning, and production with dependable communication and minimal oversight.

• Disclose any ongoing roles or client engagements.

• Maintain an independent contractor status on LinkedIn.

⛳️ Requirements

• Candidate must be based in the Philippines.

• Several years of practical experience in developing, scripting, and editing direct-response Meta ads for DTC/e-commerce brands.

• Knowledge of creative research, customer psychology, hooks, angles, retention strategies, pacing, and direct-response creative.

• Capability to analyze creative performance in Meta Ads Manager and translate insights into targeted creative decisions.

• Strong skills in Adobe Premiere, CapCut, or DaVinci Resolve.

• Familiarity with Meta's placement specifications and required sizes/formats for exporting.

• Ability to independently plan and shoot high-quality product B-roll.

• Proficient in writing primary text, headlines, and CTAs for Meta Ads.

• Robust static ad design skills, including layout, typography, visual hierarchy, and direct-response copywriting.

• Experience directing UGC creators or actors for A-roll content.

• Familiarity with ad research tools such as Foreplay, TrendTrack, or Atria.

• Experience with AI video, voice, and animation tools; familiarity with HeyGen, ElevenLabs, and Higgsfield is ideal.

• Ability to independently write scripts based on brand and creative direction.

• A portfolio showcasing scripted and edited ads that have been backed by more than $10,000 in paid spend.

• Interest or experience in expanding creative output beyond Meta, such as Google or TikTok, is a plus.

• Weekly output goal: 4 video concepts or significant iterations, each in 3 hook variations.

• Weekly output goal: 4 static concepts or substantial iterations, each in 3 copy or visual variations.

• Provide accompanying primary text, headlines, and CTAs for all creatives.

🏝️ Benefits

• 2% of ad spend on creatives that achieve a minimum of $1,500 AUD in monthly spending and meet performance benchmarks.

• Fully remote work environment.

• Flexible time management, contingent upon agreed expectations and minimum output requirements.